IFH 159: How to Build a Film Brand w/ Zombie with a Shotgun's Hilton Ruiz

Today, my guest is a prolific cinematographer, accomplished photographer, and member of the American Society of Cinematographers, Dean Cundey.Dean rose to fame for extraordinary cinematography in the 1980s and 1990s. His early start was working on the set of Halloween.  Dean is credited as director of photography on five Back To The Future films and Jurassic Park.The Halloween slasher franchise consisted of eleven films and was initially released in 1978. The films primarily focus on Michael Myers, who was committed to a sanitarium as a child for the murder of his sister, Judith Myers. Fifteen years later, he escapes to stalk and kill the people of the fictional town of Haddonfield, Illinois. Michael's killings occur on the holiday of Halloween, on which all of the films primarily take place. The second film, one of which Cundey served as director of photography, was based on Marty McFly, who had only just gotten back from the past when he is once again picked up by Dr. Emmett Brown and sent through time to the future. Marty's job in the future is to pose as his son to prevent him from being thrown in prison. Unfortunately, things get worse when the future changes the present.The three Back To The Future films Dean worked on grossed $388.8, $336, and $243 million globally, becoming all-time hits on budgets of $19, $40, and $40 million.Cundey is cited as being amongst some of the best directors of photography. In addition to his lighting skills, particularly in the famous hallway scene where the hidden face of Michael Myers is slowly revealed by way of a blue light next to the mask, he was among the first cinematographers to make use of a recent invention called the Steadicam, or paraglide.Some other shows and movies he's worked on include, Who Framed Roger Rabbit, Tales of the Unexpected, Romancing the Stone, Invitation To Hell, Big Trouble in Little China, etc.Who Framed Roger Rabbit; A toon-hating detective is a cartoon rabbit’s only hoping to prove his innocence when he is accused of murder. Basically, 'Toon star Roger is worried that his wife Jessica is playing pattycake with someone else, so the studio hires detective Eddie Valiant to snoop on her. But the stakes are quickly raised when Marvin Acme is found dead, and Roger is the prime suspect. Groundbreaking interaction between the live and animated characters, and lots of references to classic animation.Dean grew up an avid reader of the American Cinematographer magazines he would buy after school from a local camera shop close by. That was how his inspiration to pursue filmmaking came about. He shifted his focus to theater history while still taking some architectural design classes at California State University before he ultimately enrolled at the University of California Los Angeles film school.In 1993 Jurassic Park, Dean made a minor appearance as a boat crew member (Mate) while also staffed as director of photography. The film follows a pragmatic paleontologist visiting an almost complete theme park tasked with protecting a couple of kids after a power failure causes the park's cloned dinosaurs to run loose. Huge advancements in scientific technology have enabled a mogul to create an island full of living dinosaurs. A park employee attempts to steal dinosaur embryos, critical security systems are shut down, and it now becomes a race for survival with dinosaurs roaming freely over the island.Cundey holds over one hundred and fifty cinematography & photography credits for movies, television, and short films. That is no small feat in this business. The man has stayed busy and booked since graduation from film school. That kind of consistency in Hollywood is only doable by having extreme persistence and excellence.One of the many things he did to stay prepared and on top of his craft was investing into building himself a ‘super van’ or one couple call it a cinematographer’s heaven that contained every equipment (cameras, editings tools, etc.) required to help him get work get and do work easily. We talk more about this in our chat.Enjoy my conversation with Dean Cundey.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

21 Sep 20211h 13min

After 500 episodes I need a break. To celebrate this insane milestone we are flipping the script. Many of you in the IFH Tribe have asked me to have someone interview me on the show.So I asked my long-time friend and current IFH Show appearance record holder (he's been on the show 13 times) writer, producer, actor and [REDACTED] come in and take hosting duties for me. [REDACTED] and I sit-down to look back at 500 episodes of Indie Film Hustle.[REDACTED] asks deep questions about my journey with Indie Film Hustle and the podcast. If you have heard any other episodes with [REDACTED] you'll know that they were EPIC and this episode was no exception. [REDACTED] digs deep so I really think you will enjoy this episode.I also reveal some BIG NEWS. Indie Film Hustle has relocated cross-country to a new company location. I get into why I decided to move out of Los Angeles and much more. Here's to another 500 episode of Indie Film Hustle Podcast. Thank you all for continue to allow me to serve you and do what I love.Thanks to my friend, [REDACTED] for interviewing me.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

16 Sep 20212h 13min

Ever since I saw District 9 and learned of all the mythical stories behind the short film becoming a  feature, I have been a massive fan of today’s guest, Neill Blomkamp. Though Neill is here today to talk about his new sci-fi horror fiction film, Demonic, we also chatted up about his other films that have been successful over the years.Released in August 2021, Demonic follows a young woman who unleashes terrifying demons when supernatural forces at the root of a decades-old rift between mother and daughter are ruthlessly revealed.Neill is a South African Canadian film director, producer, screenwriter, and animator, best known for writing and directing multiple-award-winning films such as Chappie, Elysium, and the iconic District 9, along with a plethora of short films, commercials, and special effect credits.If you have seen a few of Neill’s works already, you would already know and admire his dystopian, action, and sci-fi style of writing and filmmaking. He depicts the short film in documentary style, with xenophobic social segregation themes.In 2009 Neill and his wife, Canadian screenwriter Terri Tatchell, co-wrote a short film titled, Alive in Joburg, which later became his feature film debut, District 9. Neill received an Academy Award nomination for Best Adapted Screenplay and Best Picture for this $210.8 million-grossing film from a $30 million budget.District 9 was a critically acclaimed splash, earning multiple awards, including the Bafta, the Academy, Golden Globes, etc., for its visual effects, editing, screenplay, and picture. And a 90% on rotten tomato. But the success of this film is truly in the story it tells and the inspiration that drove it. In 1982, a massive star ship bearing a bedraggled alien population, nicknamed "The Prawns," appeared over Johannesburg, South Africa. Twenty-eight years later, the initial welcome by the human population has faded. The refugee camp where the aliens were located has deteriorated into a militarized ghetto called District 9, where they are confined and exploited in squalor.In 2010, the munitions corporation, Multi-National United, was contracted to forcibly evict the population with operative Wikus van der Merwe in charge. In this operation, Wikus is exposed to a strange alien chemical and must rely on the help of his only two new 'Prawn' friends.As you will hear in our conversation, this project was inspired by parts of Johannesburg in South Africa's history Neill was learning. His journey involved gaining awareness of xenophobia from relatively poor South Africans against immigrants from Mozambique, Nigeria, and Malawi --- a sentiment is still prevalent with some South Africans to this day.The initial short film, Alive In Joburg that preceded District 9, had a socio-political theme shot in realism-based style paired with sci-fi but of performers sharing real-life experiences of illegal aliens/immigrants in South Africa. By the time he had to adapt the script for the feature, District 9, Neill had moved into an interest of South Africa’s history, including apartheid, and precisely its border war period in the 1980s.As mentioned earlier, Neill started his career in this industry through visual effects and animation in commercials. When he moved to Canada at 18 years old, the pathway opened up for him to finally pursue his childhood dream of working in the film industry. He did Ads animation for some years while closely following the works of film directors who had gone the commercials to film directing route. One of his most prominent commercials to date, which was shelved by the clients based on creative differences, was a short film Superbowl ad for Nike.Even though he spent a short time doing commercials, Neill has held on to all the transferable lessons and tips to his filmmaking and screenwriting.IN 2015, Neill released his third feature film, dystopian sci-fi action fiction, Chappie, co-written with his wife, Tatchell --- starring Sharlto Copley, Dev Patel, and Hugh Jackman. Chappie became a massive success at the box office with a gross of from a $49 million budget.Chappie, an artificial general intelligence law enforcement robot, is captured during a patrol and reprogrammed by gangsters after being stolen. He becomes the first robot with the ability to think and feel for himself.Not to give too much away, let's dig into my interview with our incredible guest, Neill Blomkamp.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

14 Sep 20211h 13min

It’s always way fun to have a guest who is also a fan of the show. This week’s guest is definitely a member of the tribe. We chatted up pre-interview about some of his favorite IFH podcast episodes and I knew front hen on we were on for a treat. My guest today is award-winning writer, director, and producer, Chris Sparling.Chris has written some of Hollywood's most original and fascinating screenplays like Buried, Greenland, Mercy, Down A Dark Hall, Reincarnate (featuring Leonardo DiCaprio), The Sea of Trees with Matthew McConaughey, etc.One of his latest films, Greenland, which premiered in 2020 started streaming on Amazon prime this February.The disaster thriller film starring Gerard Butler and Morena Baccarin follows a family who must fight for survival as planet-destroying comet races to Earth. Butler’s family struggles for survival in the face of a cataclysmic natural disaster as the planet-killing comet races to Earth. John Garrity (Gerard Butler), his estranged wife Allison (Morena Baccarin), and young son Nathan make a perilous journey to their only hope for sanctuary. Amid terrifying news accounts of cities around the world being leveled by the comet's fragments, the Garrity's experience the best and worst in humanity while they battle the increasing panic and lawlessness surrounding them. As the countdown to global apocalypse approaches zero, their incredible trek culminates in a desperate and last-minute flight to a possible safe haven.With its reception and regardless of the COVID 19 Pandemic, the film grossed $52.3 million at the Box Office and was announced that the sequel, Greenland: Migration is already in the works. The continuation of the story will center around the Garritys' journey across a frozen European wasteland to find a new home. STX has already acquired the worldwide distribution rights for the film at the 2021 Cannes Film Festival for the sequel with a $65 million budget.Chris’s path to becoming a renowned Hollywood blockbuster writer begun on the actor’s path. He was inspired to take up writing after the 1997 hit psychological drama film, Goodwill Hunting which was directed by Gus Van Sant and starred Robin Williams, Matt Damon, Ben Affleck, and others.He left Los Angeles on a home (Rhodes Island) bound to recalibrate and focus on completing college and writing because it was a challenge juggling that and acting auditions. After completing college, Sparling returned to Los Angeles. With no connections or leads, he returned to Rhodes Island with the plan to make a movie of one of the many scripts he had written by then. Though he had no formal film production experience at this point, Sparling wrote, directed, and produced An Uzi at the Alamo which is about a young writer in search of his identity, pledges to his dysfunctional family that he will commit suicide on his 25th birthday. As the fateful day approaches, he stumbles upon love and a new sense of self. Fearing family humiliation if he backs out of his pledge, he prepares for his last birthday with the feigned support of his family.Of course, the film did not do well, but this is when things became interesting for Chris’s writing career. He dusted up and sent out about one hundred specs to studios, managers, producers, literally anyone he could contact. He received back, only three responses and one of which was from a manager who became his manager and still is till this day. That was his first open door.When I saw the trailer for Chris’s 2010 film, Buried, and the success of it, as an independent filmmaker, I was in awe and slightly jealous of how easy (cost, and production-wise), revolutionary the film is. Buried is a brilliantly twisted suspense and original screenplay that is a nightmare for claustrophobes. Sparling found mainstream success when his feature-length screenplay Buried was purchased by producer Peter Safran starring Ryan Reynolds. Ryan plays Paul, an Iraq-based American civilian truck drive. After an attack by a group of Iraqis, he Wakes up groggy in pitch darkness, to find he is buried alive inside a coffin. With only a lighter, flask, flashlight, knife, glowsticks, pen, pencil, and a mobile phone. It's a race against time to escape this claustrophobic death trap. He is left to rely on his cell phone to contact the outside world. But the outside world proves not to be very helpful at finding a man buried in a box in the middle of the Iraqi desert. Paul must rely on his best resource--himself.The film premiered at the 2010 Sundance Film Festival and was sold to Lionsgate Films. Buried was shown at several major European and North American film festivals. It was nominated for and won a plethora of European films awards because it was produced in Barcelona by Barcelona-based Versus Entertainment, in association with The Safran Company and Dark Trick Films. Some of the awards included the Goya Award, for Best Original Screenplay, a Gaudi Award in the same category, and the best European feature film of the year award at the Strasbourg European Fantastic Film Festival in September 2010. This $2 million budget indie film made a gross splash of $21.3 million worldwide. Sparling had an immediate success from Buried; between the script going out in March of 2009 and the movie premiering at Sundance in 2010, and he suddenly needed an agent, an attorney, and everything legit in between. Intrusion, Sparling’s latest film will be streaming on Netflix in just one week (September 22, 2021), starring Freida Pinto and Logan Marshall-Green. It is about a husband and wife who move to a small town. A deadly home invasion leaves the wife traumatized and suspicious that those around her might not be who they seem. Even though it was self-defense, it was still a homicide. However, it turns out that the home invasion was not a one-off, and there are many other missing person cases in which the invaders may be involved. Meera falls into a rabbit hole as she takes it upon herself to find out the truth.Enjoy my entertaining conversation with Chris Sparling.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

9 Sep 20211h 38min

This week I brought on the show, playwright, screenwriter, director, and actor, John Pollono.  I wanted to go down the road a little bit about his remarkable journey in the business which expands across theatre and short films. John is one of the founders of the Jabberwocky Theatre Company in 2004 which became the Rogue Machine Theatre in 2008 where he produced his earlier plays. His big break came with his screenplay for the acclaimed biographical drama film, Stronger which premiered at the 2017 Toronto International Film Festival.The screenplay, based on Bauman's memoir Stronger, was number two on the Black List (most-liked "motion picture screenplays not yet produced) in 2016.Stronger, starring multiple award-winning actors, Jake Gyllenhaal, is the inspiring real-life story of Jeff Bauman --- an ordinary man who captured the hearts of his city and the world to become a symbol of hope after surviving but losing his legs in the 2013 Boston Marathon bombing and must adjust to his new life.This project came along for John right after signing with Los Angelos - based Creative Artists Agency. Producers, Alex Young and Todd Lieberman were already familiar with Pollono’s work. And they were on the hunt for something. That was when adapting Stronger became a prospect. At the time, the book was not yet published so he had a chance to review the unpublished book. Producer Scott Silver was looking to mentor a more junior writer for the Stronger film and fortuitously, John was a good fit having grown up 20 minutes from where the characters take place, he was the best candidate for the job. So, with a follow-up pitch, the book’s film adaptation screenplay was sold to Lionsgate.Writing Stronger (the film) was a double success for Pollono. Not only was he mentored directly by the incredible Scott Silver and receiving writing directions about theme, structure, etc, but the project brought him some notoriety as well by topping number two on the blacklist a year before production. That script made a big enough splash for his career.Besides Stronger, Pollono is known for writing Small Engine Repair (the play and its film adaptation), Lost Girls (2013 and 2015) Off-Broadway release, Second Of Rules (the play), Lost and Found (2006), Razorback (play, staged in 2008) and his one-act Illuminati play which won Best Play at the 2010 Network One-Act Festival in New York City.  In his career in front of the camera, Pollono made appearances on shows like Grey’s Anatomy, recurring roles on Mob City and NBC's This Is Us TV series, and have worked professionally in entertainment Public RelationsPollono’s love for stories and movies dates back to being a kid who was also a voracious reader -- reading every Stephen King book there is. He picked up short story writing at a pretty young age. Obviously, he had a sort of knack for storytelling and started pursuing that path and passion to become a filmmaker and has been fortunate to shadow so many directors who I really admire in the business.He earned a Bachelor of Arts in 1994 from the University of New Hampshire and did two semesters of film school at NYU on an exchange. His experience in New York City, being surrounded by such a diverse group of artists was the biggest epiphany of his life that helped him decide his filmmaking career.He's guest-starred in the television series, How I Met Your Mother and has had smaller acting credits on film and stage.In 2021 he wrote and directed the black comedy-drama, Small Engine Repair which will premiere this September. The film is based on Pollono's play of the same name. I can not recommend this film enough. It is easily one of the best films I've seen in 2021. Events spin wildly out of control when three lifelong friends agree to do a favor on behalf of the brash young woman they all adore. It follows lifelong friends Frank (John Pollono), Swaino (Jon Bernthal), and Packie (Shea Whigham) who share a love of the Red Sox, rowdy bars, and Frank’s teenaged daughter Crystal (Bravo). But when Frank invites his pals to a whiskey-fueled evening and asks them to do a favor on behalf of the brash young woman they all adore, events spin wildly out of control in this exploration of brotherhood, class struggle, and toxic masculinity.This interview was a pretty cool conversation and I did not hold back getting John to share all the gems of the business he’s learned and fun questions like what it’s like working with Frank Darabont and working on the new Hulk Hogan movie currently in production.Enjoy my conversation with John Pollono.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

7 Sep 20211h 15min

Back in 1981, the action-adventure movie Raiders Lost Ark was a fan favorite for many. But the ultimate fans were a teenage trio who kind of took it a little bit further.At age 12 and 11, in the summer of 1981, our guest today, director, Eric Zala, and friends devoted what turned out to be seven years of their childhood to shooting a shot-by-shot adaptation of Steven Spielberg’s, Raiders of the Lost Ark. Driven only by their fandom with no idea about editing, sound, or movie making, Eric, Chris Strompolos, and Jayson Lamb finished the film (except for the blown-up plane scene) and even had a hometown premiere.Years later, after studying at NYU film school, Eli Roth got a hold of a copy of the film, showed it to Steven Spielberg, and the rest is history. The guys decided to finalize the project with their new recognition by shooting the final scene they had abandoned.Director Jeremy Coon and Tim Skousen joined them to document their adventure. In 2015, The Raider! The Story Of The Greatest Fan Film Made documentary was released.Eric has credits on other films like An Early Twilight (1993) and Medal of Honor: Rising Sun (2003). After all these years, Eric’s start to indie filmmaking remains a fascinating dream-coming-through story. It was hilarious hearing about the making Raiders adaptation and their parents' reactions. Enjoy my entertaining conversation with Eric Zala.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

2 Sep 20211h 12min

Our guests today are developers, Zach Lona and Anthony Gibson.Zach is the founder of Chicago-based company, Eleusinian Productions studio that invented the Patronized Self-Distribution (PSD) model. The Patronized self-distribution (PSD) uses NFTs essentially as an alternative distribution model from traditional distribution. It hoists and redefines the status of independent films to that of fine art while targeting the film’s specific audience (art collectors/patrons). After finishing up his feature mockumentary film directorial debut, He Who Lives In Hidden Lakes, at the end of 2020, and being reluctant to go the normal distribution route, Zach sought an alternative and along with his team, invented the PSD model earlier this year. The fanatic beliefs of an internet mystic, a cult leader, and a rookie cop who went rogue are tested on the hunt for the "Hidden Man" -- an elusive forest-dwelling cryptid that terrorizes their idyllic suburb.He Who Lives In Hidden Lakes is now listed as Eleusinian Production’s first NFT auction on OpenSea NFT online marketplace. The NFT model is a huge incentive for filmmakers because the increase in viewers will lead to an increase in passive income and NFT value.As you can tell, this is a deep dive topic. So, I wanted to bring them to the show to talk about how all of it works. Efficient ways to implement PSD, Who really benefits from PSD models, and more.Enjoy my entertaining conversation with Anthony and Zach.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

31 Aug 20211h 10min

The crippling student debt crisis in America threatens college the financial freedom of many students. According to Forbes 2020 student loan debt statistics, there are 45 million borrowers who collectively owe nearly $1.6 trillion in student loan debt in the U.S. and student loan debt is now the second-highest consumer debt category - behind only mortgage debt.I was introduced to filmmaker, Zack Morrison’s plight when I read an amazing article in the Wall Street Journal about his $ 300,000 student loan debt from Columbia University film school.Zack is a short film director and writer. Some of his work include Everything's Fine: A Panic Attack in D Major and Captain Cyborg.Everything's Fine: A Panic Attack in D Major is a musical comedy about a woman at the onset of her quarter-life crisis and her existential journey through the various stages of anxiety in song and dance.Captain Cyborg tells the story of a young boy with a hyperactive imagination who creates a superhero alter-ego in order to confront bullying at school. Unfortunately for Jake, the lines between reality and fantasy start to blur, and he is forced to make a decision that will change his life forever.This was Zack's big second-semester project at Columbia University's MFA Film program. It began as a script swap process where everyone signs on to direct someone else's story as an exercise in collaboration and adaptation.Zack’s passion for filmmaking goes back to eight years old after being inspired by a Steven Spielberg lego movie game He followed through by doing his BSc at Rutgers and his graduate in film at Columbia University. We get into the deep of his choices to attend an Ivy League school for film, the accumulation of debt, and how that has impacted his life. You can watch Zack’s short films on his website or his youtube channel --- you can find the links in the show notes below. Let’s get this conversation started.Enjoy my conversation with Zack Morrison.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

26 Aug 20211h 27min