IFH 229: From Indie Films to Directing a Hollywood Icon with Adam Rifkin

Well, it's that time of year again when filmmakers around the world get that dreaded rejection letter from the Sundance Film Festival. Did you read that, 14,200 submissions? Getting into Sundance is a lottery ticket for sure but it isn't as important as it used to be. Here's what Mark Duplass wrote about it:Annual Sundance Film Festival rejection reminder: Sundance is awesome, but Sundance is not everything. So many incredible films don't make the cut. Don't let it get you down. If you believe in your film, keep pushing forward. There are so many new ways to get it there. Good luck! - Mark DuplassMy indie films have played in over 500 international film festivals around the world and it has been a great experience and I've even been to a few big festivals like Raindance and Cinequest. I've also been rejected by EVERY major film festival in the world. SXSW, Berlin, Cannes, Toronto, AFI and the list goes on.Film festivals are great. I loved them so much my recent film, which got that Sundance rejection email,  On the Corner of Ego and Desire, was a love letter to film festivals, Sundance and Independent filmmakers everywhere.You have to understand that film festivals are not the only way to get your films out there anymore. Sure, getting into Sundance would be AMAZING but alas it wasn't meant to be and you know what...it's OK. This should stop you from moving forward on your filmmaking journey. Festivals are run by people with tastes and opinions. Those tastes might not be in line with your tastes and that's OK.Maybe you made an amazing film but there were three other films about the same subject so they had to flip a coin. I decided to make this episode as a therapy session for any filmmaker who has been rejected from Sundance or any film festivals.I hope it helps. KEEP ON HUSTLIN' NO MATTER WHAT! Keep that dream ALIVE.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

6 Dec 201918min

The streaming wars have their first casualties and of course, it is indie filmmakers. Amazon announces that they would drop their already low per hour streaming rate from .06¢ to .01¢ in North America. When this news hit the indie film world went nuts. Why would Amazon punish creators like this?Well, there's good news and bad news. The bad news is Amazon dropped their per hour streaming rate from .06¢ to .01¢ but the good news is they raise the maximum possible rate to .12¢ per hour. Check out the chart belowAmazon did this to weed out all the low-quality content that is uploaded tot he platform. The higher quality content will be rewarded while the lower is punished. This is the way Amazon wants to proceed. As I stated in my book Rise of the Filmtrepreneur®: How to Turn Your Indie Film into a Moneymaking Business, "If you play in someone else's sandbox you need to play by their rules."This is why it's more important than ever to control your own revenue streams. In this episode,​ I go into detail on why Amazon made this move, its​ main business model and how indie filmmakers can better position themselves in the Amazon marketplace.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

5 Dec 201925min

The day is finally here. My new book Rise of the Filmtrepreneur®: How to Turn Your Indie Film into a Moneymaking Business is finally out. I'm so excited to share this with you, the IFH Tribe. I've been working for months to make this happen. I wanted to give you a sneak peek at the book so in this episode, I'll be releasing the first two chapters of the audiobook for your listening pleasure. These two chapters set the tone for the book. In the episode, I even show you a way to download the entire book for free.Here's a bit of what Rise of the Filmtrepreneur has to offer:It’s harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with indie film is broken and there needs to be a change. The future of independent filmmaking is the entrepreneurial filmmaker or the Filmtrepreneur®. In Rise of the Filmtrepreneur® author and filmmaker Alex Ferrari breaks down how to actually make money with independent film projects and shows filmmakers how to turn their indie films into profitable businesses. This is not all theory, Alex uses multiple real-world case studies to illustrate each part of his method. This book shows you the step by step way to turn your filmmaking passion into a profitable career. If you are making a feature film, series or any kind of video content, The Filmtrepreneur® Method will set you up for success.I really hope you enjoy Rise of the Filmtrepreneur. I truly believe that the only way indie filmmakers will be able to survive the new film economy is by becoming Filmtrepreneurs. My goal for this book is to show filmmakers and creatives that they have to think differently. The old film economy is DEAD. Traditional film distribution is not set up to benefit the indie filmmaker. The cards are stacked against the creative and things need to change.Filmmakers need to take back control of their films and how they generate revenue from them. The day of handing over your film to a predatory film distributor because you believe there is no other choice is over! There is another way and the Filmtrepreneur Method is that way. Let me know what you think of the book. Enjoy and VIVA LA REVOLUTION!Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

2 Dec 201928min

Today's episode is a big one guys. You need to brace yourself. The film marketplace is going through a major shift. It is as big as when we went from Black and white films to color or adding sound to movies. Movies industry is changing from a product-based business (DVDs, Blu-Rays) to a service-based business (streaming services). Spotify and other music streaming services have devalued music down to basically worthless. What used to cost you $17.99 for one album of 1 or 2 hits and a bunch of songs you didn’t want now cost fractions of a penny from your monthly membership.On Spotify, an artist needs around 337,000 plays to earn $1472 a month (the monthly minimum wage. Amazon Prime pays .6¢ per hour viewed. Streaming platforms are paying less and less and the indie budget seems to be going up and up. This business model is not sustainable.Companies like Disney, Amazon, and Apple have a business model that will ensure their survival in the new film economy. Because their main business is not making movies. They use media as marketing vehicles selling other products and services. Disney’s revenue is broken down like this 42% is Media Networks (licensing ESPN, Disney Channel, FX Networks, etc to cable and streaming platforms. 28% is Parks and resorts. 15% is studio entertainment and 9% is consumer goods and interactive entertainment. Disney generates $36,220,000 a day. Disney+ is a HUGE sign on where the film industry is going. It has 10,000,000 subscribers so far. The direct to consumer model, killing the middle man (DVD manufactures, Cable channels, movie theater chains). The old way is dying and entire sub-industries are trying to hold on for dear life to the status quo. Movies theaters are struggling. At the American Film Market. I heard many distributors tell me the theatrical was not a growth industry anymore. The devaluation of movies and series began with YouTube (the FREE version of Spotify for videos). A generation was raised on getting video content for free whenever they want. Movies and series fell into that well. Then Netflix gave us the ability to watch films and series as part of a small monthly fee. We no longer had to wait for weeks to watch the full seasons of our favorite show and suffer through commercials, we could binge an entire show in a few days, commercial-free. Now with so many streaming services available why would you buy or rent a film if it will be available on a streaming service in a few weeks. The other big problem is the volume of content. Indie films (along with studio films) are being dumped into a marketplace in an ocean of content. It’s basic economics, the more quantity of a product that is on a shelf the shelf, the cheaper it is. It’s supply and demand. How can an indie filmmaker survive in this new film economy?Niche down and focus your work on a specific audience that you can reach or cultivate. Become a filmtrepreneur. Musicians have begun focusing on building themselves as a brand and using their music as advertising to sell ancillary products and get sponsorships. Indie filmmakers can do this as well when focusing on a niche audience. Piracy is a HUGE problem for all media industries, books, music, and movies. Steve Jobs said“You can’t stop piracy, you can only compete with it.”It’s much harder to pirate a t-shirt, course, niche service or sponsorship. You need to think outside the box. The business is changing whether you like it or not. If you do not change the way you think about filmmaking you will not survive. You can sit there and complain. You can sit there and try to hold on to the good ol days. You can sit there and talk about how things should be or you can adjust and pivot your approach to making and selling your films or end up like Blockbuster Video, Toys R Us, Circuit City, Virgin Records, and a many other corporation corpses of companies and people who did not change with the times. I do a deep dive and go farther into this in the podcast and share ways to make your film projects thrive in this new world. I hope this episode opens your eyes to the current marketplace for indie films.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

26 Nov 201938min

I know the title of this show is bold but in the course of this podcast I will explain what I see happening in the traditional film distribution model. My trip to this year to the American Film Market was extremely educational. I met some amazing people, industry insiders, and tribe members. I did, however, spoke to many film distributors and sales agents and discover a truth that I had suspected for a long time now, traditional film distribution is dying.Film distributors are having as hard of a time trying to generate revenue with their film libraries as filmmakers are getting their films sold. The world is changing. Many filmmakers are producing films for the 90’s and early 2000’s marketplace. Both filmmakers and distributors have little or no understanding of what today’s customer wants or how to get it to them while still making money.In this episode I discuss:• The DVD/Home Video Crash• The Streaming Wars• AVOD• How film distributors are becoming more predatory out of desperation• The world of data/niche driven cinema• Cutting out the middlemen• The Googlfication of the movie industry• Foreign markets• The shortage of talent in the film industry, according to the streaming platforms• Why Netflix paid $200 million for The Irishman• How the indie filmmaker can survive and thrive in the new world of filmmaking• and much moreWarning: This episode will be mind-blowing so please brace yourself. Enjoy!Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

19 Nov 201945min

Today on the show we have the legendary indie film champion, Chris Gore. Chris is the founder of Film Threat, a magazine that's mission is to champion indie filmmakers while giving the middle finger to the Hollywood establishment. In this episode, Chris and I speak about the glorious 90's indie film scene, his time being a part of the geek channel G4, his new documentary Attack of the Doc and the state of indie film today.I've been a fan of Chris' for years. I even ran into him on my first trip to Sundance back in 2005. Chris also wrote the guerrilla guide to marketing and selling an indie film, Chris Gore's Ultimate Film Festival Survival Guide, 4th edition: The Essential Companion for Filmmakers and Festival-Goers.If you love indie films then you will love this episode. Enjoy my conversation with Chris Gore.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

11 Nov 20191h 18min

Today on the show we have Jonathan Wolf, the managing director of the American Film Market or AFM as it's known. The AFM has gone through many changes over the years. In recent years the world of film distribution has been turned upside down and AFM has been changing along with it. I have the honor to be moderating a panel on Micro-Budget Filmmaking at this year's AFM. The times they are a-changing​. I sit down at talk Netflix, streaming, OTT, self-distribution and how you can screen your film to hundreds of potential buyers at the AFM.Jonathan Wolf is Executive Vice President of the Independent Film & Television Alliance (IFTA®) and Managing Director of the American Film Market® (AFM®). The Independent Film & Television Alliance is the global trade association of independent producers and distributors of motion picture and television programming. Headquartered in Los Angeles, the organization represents and provides significant entertainment industry services to 125 member companies from 20 countries.Since his appointment in 1998, Mr. Wolf has guided the growth and repositioning of the American Film Market (AFM), the world’s largest film market. A pivotal destination for independent filmmakers and business people from all over the world, the AFM is a global marketplace where more than $1 billion in motion picture production and distribution deals are closed each year.The eight-day Market hosts more than 8,000 industry professionals and screens more than 306feature films. Participants come from over 80 countries and include acquisition and development executives, agents, attorneys, directors, distributors, financiers, film commissioners, producers, writers, the world’s press, and all those who provide services to the motion picture industry.If you want to sell your film then get ready to take some notes. Enjoy my conversation with Johnathan Wolf from the American Film Market.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

5 Nov 20191h 2min

Today on the show we have filmmaker Cody Meirick. Cody is the director of the documentary Scary Stories, based on the wildly popular book series Scary Stories To Tell in the Dark. We discuss how he leveraged an underserved niche audience, how he piggy-backed off the major studio release of the narrative version and how he was able to get access to the key players in this niche.Enjoy my "scary" conversation with Cody Meirick.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

31 Okt 201949min