IFH 336: Personal Branding and Why I Legally Changed My Name

IFH 336: Personal Branding and Why I Legally Changed My Name

In today's world, personal branding is more important than ever. I wanted to discuss what personal branding is, how to go about it and examples of how other world-famous filmmakers branded themselves. What is the definition of personal branding?

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging. The term is thought to have originated from an article written by Tom Peters in 1997. In Be, Your Own Brand, first published in 1999, marketers David McNally and Karl Speak wrote: "Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."

Individuals sometimes associate personal names or pseudonyms with their businesses. Celebrities may also leverage their social status to support organizations for financial or social gain. For example, Kim Kardashian endorses brands and products through her media influence. - Wikipedia

I also discuss why I legally changed my name to Alex Ferrari when I was 18 years old. I hope you start thinking of not only what your personal brand is but also how to build it. Enjoy!

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Avsnitt(984)

IFH 826: How to Turn a Script Into a Movie Without Hollywood’s Help with Chris Jay

IFH 826: How to Turn a Script Into a Movie Without Hollywood’s Help with Chris Jay

Chris Jay, once a touring musician with the rock band Army of Freshmen, found a new creative path when the music industry shifted and opportunities dried up. Instead of giving up, he and his bandmate ...

28 Okt 20251h 19min

IFH 825: The Untold Stories of Women in Action Cinema with Melanie Wise

IFH 825: The Untold Stories of Women in Action Cinema with Melanie Wise

Melanie Wise, a former model and actress, discusses her transition to producing due to height-related challenges in acting. She produced the horror action film "Hannah's Gift," which she also starred ...

21 Okt 202552min

IFH 824: The Screenwriting Secrets Every Indie Writer Needs to Know with Dan Benamor

IFH 824: The Screenwriting Secrets Every Indie Writer Needs to Know with Dan Benamor

Dan Benamor began his film career as an intern, quickly working his way up to head of development at a small production company. That experience gave him a deep understanding of story and the industry...

14 Okt 202540min

IFH 823: The Secret to Getting Noticed as a Screenwriter with James Moorer

IFH 823: The Secret to Getting Noticed as a Screenwriter with James Moorer

James Moorer is a screenwriter whose path into Hollywood began with early experiments in short films and years of disciplined study. Starting out as a PA, he worked his way up while sharpening his cra...

7 Okt 20251h 10min

IFH 822: From Video Games to the Big Screen: The Filmmaking Journey of Nicole Jones-Dion

IFH 822: From Video Games to the Big Screen: The Filmmaking Journey of Nicole Jones-Dion

Nicole Jones-Dion, a screenwriter, director, and producer, shared her unconventional path into filmmaking, beginning in the world of video games and comics before moving into film. Known for her work ...

30 Sep 202537min

IFH 821: Filmmaking Without Permission: The Independent Journey of Clarke Scott

IFH 821: Filmmaking Without Permission: The Independent Journey of Clarke Scott

Clarke Scott, an Australian writer, director, and commercial photographer, shared his unconventional path into filmmaking after leaving behind academia and corporate work. A chance encounter in the Hi...

23 Sep 20251h 1min

IFH 820: Screenwriting, The BAM Method, And How To Write A Screenplay That Stands Out with Mike Bierman

IFH 820: Screenwriting, The BAM Method, And How To Write A Screenplay That Stands Out with Mike Bierman

Award-winning screenwriter Mike Bierman has carved an unconventional path into the world of storytelling, moving from reading his daughter’s audition scripts to building a reputation as both a prolifi...

16 Sep 20251h 59min

IFH 819: How Quentin Tarantino Changed Independent Film: A Conversation with Dale Sherman

IFH 819: How Quentin Tarantino Changed Independent Film: A Conversation with Dale Sherman

In this episode, we welcome Dale Sherman, author of The Quentin Tarantino FAQ, who takes us deep into the life and career of one of cinema’s most unconventional directors. Known first for his books on...

9 Sep 202530min

Populärt inom Utbildning

historiepodden-se
rss-bara-en-till-om-missbruk-medberoende-2
det-skaver
alska-oss
nu-blir-det-historia
harrisons-dramatiska-historia
johannes-hansen-podcast
rss-viktmedicinpodden
not-fanny-anymore
sektledare
rss-sjalsligt-avkladd
roda-vita-rosen
allt-du-velat-veta
i-vantan-pa-katastrofen
sa-in-i-sjalen
rss-max-tant-med-max-villman
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-basta-livet
psykologsnack
sektpodden