IFH 528: A Writer’s Guide to TV Development with Kelly Edwards
Indie Film Hustle® - A Filmmaking Podcast4 Dec 2021

IFH 528: A Writer’s Guide to TV Development with Kelly Edwards

This week I had the pleasure of sitting down with writer, producer, former studio executive and diversity thought leader Kelly Edwards. Many of us want to be able to pitch our shows to a network or studio but just don't know how the game is played. Kelly not only knows how the game is played she wrote a book on how to do it.

Her new book is The Executive Chair: A Writer’s Guide to TV Series Development.

To make compelling television, our industry depends on enthusiastic new voices with fresh ideas. While there are plenty of books about the mechanics of writing, this is the first time an insider has detailed the invaluable TV executive perspective. As key pieces of the entertainment puzzle, executives hold institutional wisdom that seldom gets disseminated outside network walls.

The Executive Chair breaks down the business from the gatekeeper’s point of view, illuminating the creative process used by those who ultimately make the decisions. Whether developing a project for the entertainment marketplace or merely probing the executive mindset, The Executive Chair dispels myths about the creative process and takes the reader through the development of a pilot script.

"There are a million ways to break into Hollywood. Your journey will be unique to you. Meet all the people. Work all the angles. But most of all, enjoy the ride." - Kelly Edwards

Kelly Edwards recently transitioned from inside the network ranks into a writing and producing deal with HBO under her Edwardian Pictures banner.

In her former executive role, she oversaw all of the emerging artists programs for HBO, HBOMax, and Turner. The pilots she produced through the HBOAccess Writing and Directing fellowships have screened at major film festivals including Tribeca and SXSW, and garnered multiple awards.

Prior to HBO, Edwards was a key corporate diversity executive at Comcast/NBCUniversal for over five years where she oversaw over 20 divisions, launched employee resource groups, and introduced diverse creative talent to NBC, USA, Syfy, Bravo, and Telemundo.

Edwards’ career spans both television and film. Early in her career, she worked as a creative executive in features at both Disney and Sony under such talents as Garry Marshall and Laura Ziskin. After moving to television, she served as a senior executive at FOX where she developed LIVING SINGLE, CLUELESS, and THE WILD THORNBERRYS. While heading up UPN’s Comedy division as the SVP of Comedy Development she developed GIRLFRIENDS, THE PARKERS, and MALCOLM IN THE MIDDLE.

In 2000, Edwards co-founded the non-profit organization Colour Entertainment, a networking group for diverse creative executives in TV, Film, Digital, as well as assistants, all designed to connect current and future industry executives with one another.

Kelly and I had an amazing conversation about the business, how to pitch a television project to a studio, and much more. Enjoy!

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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IFH 007: Dov Simens - American Greatest & Quentin Tarantino's Only Film Teacher

IFH 007: Dov Simens - American Greatest & Quentin Tarantino's Only Film Teacher

I'm so excited to have on the show this week Dov Simens, founder of Hollywood Film Institute. He created the remarkable 2 Day Film School and has launched the careers of Quentin Tarantino, Chris Nolan, Spike Lee, Kevin Smith, Queen Latifah, Guy Ritchie & more.Dov's teaching style is entertaining, in your face and straight from the street. Real world, practical film education. Sit back and prepared to be schooled in the ways of Jedi Film Teacher Dov Simens.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

10 Sep 201557min

IFH 006: Indie Film VFX Master Class with VFX Artist Dan Cregan

IFH 006: Indie Film VFX Master Class with VFX Artist Dan Cregan

In this episode we tackle visual effects in indie film. Visual Effects in Indie Film is really hit or miss, mostly miss. Many indie filmmakers don't any idea what to do when it comes to visual effects.Uber visual effects artist Dan Cregan takes you through a master class on indie film visual effects and tells us how he went from indie visual effects to huge studio films like Guaridans of the Galaxy and The Hobbit.Get Social with Indie Film Hustle:Facebook: Indie Film HustleTwitter: @indiefilmhustle Instagram: @ifilmhustleYouTube: Indie Film Hustle TVPodcast: IFH PodcastBecome a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

2 Sep 20151h 29min

IFH 005: Do I Need to Move to Los Angeles to Make it in Hollywood?

IFH 005: Do I Need to Move to Los Angeles to Make it in Hollywood?

So you want to move to Los Angeles and make it big in Hollywood. The question is should you? Do you need to? When should you if you do? What kind of plan should I have in place? What should I do if I live in another country? All will be answered in this episode.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

26 Aug 201517min

IFH 004: What's a Producer's Rep and How Not to be Ripped off!

IFH 004: What's a Producer's Rep and How Not to be Ripped off!

On this week's episode we discuss a dirty indie film distribution secret, Producer's Reps. Like all things in life not all producer's reps are evil, scam artists or scumbags. Many do a great job and are more than fair with the filmmakers they work for.I'm hear to warn you about the other kind of producer's rep, the predatory, conman that loves to promise the world and deliver nothing to the already broke filmmaker. I was burned by one of these grifters early in my journey as a indie filmmaker and producer.Get Social with Indie Film Hustle:Facebook: Indie Film HustleTwitter: @indiefilmhustle Instagram: @ifilmhustleYouTube: Indie Film Hustle TVPodcast: IFH PodcastBecome a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

19 Aug 20157min

IFH 003: Are you a Indie Film Marketing Spammer?

IFH 003: Are you a Indie Film Marketing Spammer?

This week we ask, are you a  Indie Film Marketing Spammer? Do you ask people you just met on-line to support your film or kickstarter campaign without taking the time to build a relationship? Do you blast your latest reel or trailer on every you can post it? Then you might be a filmmaking spammer. We are here to help you get what you want without pissing everyone off in the process. Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

13 Aug 201512min

IFH 002: The Hollywood Game - Be Prepared to Play

IFH 002: The Hollywood Game - Be Prepared to Play

This week we discuss my misadventures in Hollywood with my film BROKEN. I talk about how to be ready if and when the spotlight of Hollywood is on you and your project. What to do in those meetings and how NOT to waste the opportunity. Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

13 Aug 201516min

IFH 001: Oscar Nominee & Legendary Actor Robert Forster

IFH 001: Oscar Nominee & Legendary Actor Robert Forster

This week we are joined by Oscar nominee & legendary actor Robert Forster. He dishes out amazing advice to actors, directors and human beings a like. He even tell us his favorite Quentin Tarantino direction he got on the set of Jackie Brown.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

30 Juli 201516min

IFH 000: Introduction | Show Formalities | What to Expect

IFH 000: Introduction | Show Formalities | What to Expect

Here it is! The first episode of the Indie Film Hustle Podcast. I'm going to go over what to expect from the show and from me. I'm here to help you survive and thrive in the film business and get your film hustle on! Take a listen!Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

6 Juli 20156min

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