IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

Today on the show we have Jerry Goehring and Patty Carver. They are the founders of Saltbox TV.

Saltbox TV is the first-ever streaming service dedicated to connecting older adults with diverse, informative, and engaging programming. Through a simple and user-friendly platform, Saltbox TV welcomes even those with no technical experience. Saltbox TV hosts various programs from music, faith, classic film & television, lifelong learning, wellness, documentaries, arts and crafts, Saltbox Originals, and everything in between.

This is the Senior streaming service I represent. They have an incredible mission and great programming for seniors. They’re just moving into original programming and currently developing their first reality show SILVER STARS. Attached is a sheet that highlights that current programming which includes financial assistance, health & wellness, exercise, general entertainment, etc.

The real topic here is ageism, the lack of entertainment focused on this demo from content to devices…SALTBOX has made some incredible partnerships with players in the sr industry from pre-loading Saltbox onto tablets for seniors, playing on closed circuits TV at senior homes, and deals with Roku, Firestick, etc.

In this episode we discuss the power of niche audience, how to serve them, how to build and audience and much more. Enjoy my conversation Jerry Goehring and Patty Carver.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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IFH 705: How to Tell Your Internal Story with Jen Grisanti

IFH 705: How to Tell Your Internal Story with Jen Grisanti

Today on the show we have Hollywood Story/Career Consultant and former Studio Executive Jen Grisanti. Grisanti is also a Writing Instructor for Writers on the Verge at NBC, a former studio executive, ...

1 Aug 20231h 3min

IFH 704: From Short Film to Hollywood Blockbuster with David F. Sandberg

IFH 704: From Short Film to Hollywood Blockbuster with David F. Sandberg

David F. Sandberg is a highly talented and innovative filmmaker who has left an indelible mark on the world of cinema. Born on January 21, 1981, in Jönköping, Sweden, Sandberg's passion for filmmaking...

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IFH 703: Writing and Selling Screenplays Outside of Hollywood with Allen Johnson

IFH 703: Writing and Selling Screenplays Outside of Hollywood with Allen Johnson

Today's guest is screenwriter Allen Johnson. Allen has taken a unique path to become a working screenwriter. He has been able not only to sell ten screenplays but has been able to do it without an age...

25 Juli 20231h 2min

IFH 702: How to Make Four Features in One Year with Chad Archibald & Cody Calahan

IFH 702: How to Make Four Features in One Year with Chad Archibald & Cody Calahan

Chad Archibald and Cody Calahan are Canadian film directors and producers known for their work in the horror genre. They have collaborated on several projects together, often through their production ...

20 Juli 20231h 21min

IFH 701: Writing for TV/Streaming Platforms in Today's World with Michael Jamin

IFH 701: Writing for TV/Streaming Platforms in Today's World with Michael Jamin

Today on the show we have writer and showrunner Michael Jamin. Michael has been writing for television since 1996. His many credits include Just Shoot Me, King of the Hill, Beavis & Butthead, Wilfred...

18 Juli 202349min

IFH 700: How to Be a Screenwriter in Hollywood with Marshall Herskovitz

IFH 700: How to Be a Screenwriter in Hollywood with Marshall Herskovitz

Our guest today is producer, director and screenwriter Marshall Herskovitz. Many of his production projects have been in partnership with his long-time filmmaking collaborator, Edward Zwick whose film...

13 Juli 20231h 44min

IFH 699: Writing for Spielberg & Creating the Cult Classic Tremors with S.S. Wilson

IFH 699: Writing for Spielberg & Creating the Cult Classic Tremors with S.S. Wilson

S.S. Wilson, the screenwriter of such films as Tremors and Short Circuit, has just finished his second novel Fraidy Cats. Wilson also wrote a book on special effects, stop-motion animation, PUPPETS, A...

11 Juli 202337min

IFH 698: Writing the 90 Day Screenplay with Alan Watt

IFH 698: Writing the 90 Day Screenplay with Alan Watt

Today on the show we have screenwriter and best-selling author Alan Watt. Alan Watt is the author of The 90-Day Novel, Amazon’s #1 book on writing, as well as The 90-Day Rewrite: The Process of Revisi...

6 Juli 20231h

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