IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room.

Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives. The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.

Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts.

Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.


Please enjoy my conversation with Kevin Goetz.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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IFH 703: Writing and Selling Screenplays Outside of Hollywood with Allen Johnson

IFH 703: Writing and Selling Screenplays Outside of Hollywood with Allen Johnson

Today's guest is screenwriter Allen Johnson. Allen has taken a unique path to become a working screenwriter. He has been able not only to sell ten screenplays but has been able to do it without an age...

25 Juli 20231h 2min

IFH 702: How to Make Four Features in One Year with Chad Archibald & Cody Calahan

IFH 702: How to Make Four Features in One Year with Chad Archibald & Cody Calahan

Chad Archibald and Cody Calahan are Canadian film directors and producers known for their work in the horror genre. They have collaborated on several projects together, often through their production ...

20 Juli 20231h 21min

IFH 701: Writing for TV/Streaming Platforms in Today's World with Michael Jamin

IFH 701: Writing for TV/Streaming Platforms in Today's World with Michael Jamin

Today on the show we have writer and showrunner Michael Jamin. Michael has been writing for television since 1996. His many credits include Just Shoot Me, King of the Hill, Beavis & Butthead, Wilfred...

18 Juli 202349min

IFH 700: How to Be a Screenwriter in Hollywood with Marshall Herskovitz

IFH 700: How to Be a Screenwriter in Hollywood with Marshall Herskovitz

Our guest today is producer, director and screenwriter Marshall Herskovitz. Many of his production projects have been in partnership with his long-time filmmaking collaborator, Edward Zwick whose film...

13 Juli 20231h 44min

IFH 699: Writing for Spielberg & Creating the Cult Classic Tremors with S.S. Wilson

IFH 699: Writing for Spielberg & Creating the Cult Classic Tremors with S.S. Wilson

S.S. Wilson, the screenwriter of such films as Tremors and Short Circuit, has just finished his second novel Fraidy Cats. Wilson also wrote a book on special effects, stop-motion animation, PUPPETS, A...

11 Juli 202337min

IFH 698: Writing the 90 Day Screenplay with Alan Watt

IFH 698: Writing the 90 Day Screenplay with Alan Watt

Today on the show we have screenwriter and best-selling author Alan Watt. Alan Watt is the author of The 90-Day Novel, Amazon’s #1 book on writing, as well as The 90-Day Rewrite: The Process of Revisi...

6 Juli 20231h

IFH 697: Building a Filmmaking Brand on Youtube with Darious Britt

IFH 697: Building a Filmmaking Brand on Youtube with Darious Britt

Darious Britt is a filmmaker, YouTuber, and educator known for his work in the film and online video industry. He is popular for his YouTube channel "D4Darious," where he shares filmmaking tips, tutor...

4 Juli 20232h 33min

IFH 696: How I Wrote Birdman with Oscar® Winner Alexander Dinelaris

IFH 696: How I Wrote Birdman with Oscar® Winner Alexander Dinelaris

Alexander Dinelaris is an Academy Award and Golden Globe winning screenwriter for "Birdman (or The Unexpected Virtue of Ignorance)", a co-producer on the three time Academy Award® winning film "The Re...

29 Juni 20231h 15min

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