Dan Murray-Serter, Chapter 4: How to cross the chasm from idea to product
Secret Leaders27 Sep 2022

Dan Murray-Serter, Chapter 4: How to cross the chasm from idea to product

You want to launch a new product. But how do you decide on exactly what you’re going to develop? How do you build a community when you don’t have anything to sell them? How do you test demand? These are important questions that Dan Murray-Serter, the usual host of Secret Leaders, will be answering this week. This is the fourth chapter in our semi-regular series with Dan where we put him in the hot seat. If you haven’t listened to the previous three it’s worth doing that now because you’ll understand more about what he talks about in this episode. Dan is a founder himself. His day job is running his VC-backed company Heights. For this episode we are going back to the beginning of Heights. Well, actually, before the beginning, because whilst Heights is now a braincare supplement company, it didn’t start out as one. After the failure of their previous company in 2018, Dan and his co-founder Joel decided they wanted to focus on building a consumer goods company in the mental health field. They knew where they were pointing roughly and they were in the rare situation where they had money left over from their previous business, essentially their seed money. But how do you get from there to a product that people love? -- Sponsors Vorboss - get better internet: https://vorboss.com/secretleaders Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders -- Newsletter Sign up here: https://secretleaders.email/ You can find our historic newsletters here: https://www.secretleaders.com/episodes

Avsnitt(402)

Why Toxic Men Become CEOs (and How to Stop It)

Why Toxic Men Become CEOs (and How to Stop It)

You've seen them—the red-faced, power-tripping, emotionally disconnected CEOs barking orders while morale sinks. But how did we get here? And more importantly… how do we fix it? This isn't just anothe...

28 Mars 202510min

The Truth about Masculinity: Have we really created weak & Toxic Men? & How to fix it - Sam Conniff

The Truth about Masculinity: Have we really created weak & Toxic Men? & How to fix it - Sam Conniff

What does "toxic masculinity" really mean? In this powerful episode, Sam Conniff dives deep into the crisis of modern masculinity, exploring how society has shaped a generation of men caught between ...

25 Mars 20251h 19min

McDonald's vs Burger King: How One Campaign Hijacked Millions of Customers

McDonald's vs Burger King: How One Campaign Hijacked Millions of Customers

Ever wondered how Burger King pulled off one of the slickest marketing stunts ever—racking up 1.5 MILLION app downloads in just ONE WEEK by targeting people standing INSIDE McDonald’s stores? ________...

21 Mars 202525min

Dopamine Expert: This 30 minute Rule Will Fix Your Dopamine Addiction

Dopamine Expert: This 30 minute Rule Will Fix Your Dopamine Addiction

Are your daily habits killing your motivation? Neuroscientist TJ Power, once a self-confessed dopamine junkie reveals how phones and quick fixes tanked his focus and ambition. He broke free from pho...

18 Mars 20251h 29min

$500M Bitcoin Lost Because Of An Angry Ex

$500M Bitcoin Lost Because Of An Angry Ex

Imagine losing 8,000 Bitcoins—now worth over half a billion pounds—because someone threw out your hard drive. In this episode of Leaders Chat, Dan and Chris dive into this jaw-dropping story, dissect...

14 Mars 202528min

The Man Who Took Over Savile Row With Just $10,000

The Man Who Took Over Savile Row With Just $10,000

Savile Row is one of the most prestigious shopping streets in London, and with just £10,000, Sean Dixon transformed his brand, Richard James, into one of the city's most sought-after tailors. From des...

11 Mars 202559min

Did you see Elon Musk RIDICULOUS texts to billionaire?

Did you see Elon Musk RIDICULOUS texts to billionaire?

Has anyone seen how CASUAL Elon Musk's text messages were when trying to convince billionaire to invest in X? We will be discussing how common this actually is as well as how Elon's Grok 3 has emerged...

7 Mars 202541min

Huel & RedBull’s PR expert talks marketing hacks to go viral - Emily Austen

Huel & RedBull’s PR expert talks marketing hacks to go viral - Emily Austen

Want to build a killer marketing campaign? Look no further than our interview with PR expert Emily Austen who does exactly that for global giants Red Bull. She takes us some through some of the most...

4 Mars 20251h 21min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
badfluence
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
fill-or-kill
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
lastbilspodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon
bilar-med-sladd
24fragor
tabberaset