My Favourite Failure: How Knockoffs Killed the Leisure Suit Revolution - Jerry Rosengarten
Secret Leaders25 Apr 2024

My Favourite Failure: How Knockoffs Killed the Leisure Suit Revolution - Jerry Rosengarten

Jerry Rosengarten is a seasoned, serial entrepreneur and designer who, somewhat unexpectedly, created a revolution in menswear when he designed the leisure suit. However, the leisure suit's success was short-lived. Jerry reveals how knockoffs and cheaper fabrics flooded the market, ultimately leading to the downfall of his business. Through his experiences, Jerry imparts valuable lessons for entrepreneurs, emphasising the importance of pivoting in the face of challenges and having a reliable "drizzler" – a steady source of income to fall back on during tough times. His story serves as a reminder that even the most promising ventures can unravel, and adaptability is key to long-term success. … Sponsors Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders Personio - all in one HR platform: https://personio.com/secretleaders -- Newsletter Sign up here: https://secretleaders.email/. You can find our historic newsletters here: https://www.secretleaders.com/episodes.

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Dan Murray-Serter, Chapter 4: How to cross the chasm from idea to product

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THIS is currently the fastest-growing meat alternative brand in the UK. After launching in 2019, it was recently valued at £150 million. But Co-Founders Andy Shovel and Pete Sharman didn’t always want...

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What it was really like building Apple with Steve Jobs, with Founder & CEO of FNDR James Vincent

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James Vincent has helped develop brands for some of the biggest companies in the world. For 11 years he met Steve Jobs every week to come up with some of the iconic campaigns for Apple’s products. And...

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