#21: Tricia Weener - former CMO at Kone and HSBC
Tricia Weener has an extraordinary range and depth of marketing expertise. We talk about what it’s like to lead marketing at global companies, lessons learned from managing her own agency, advice on becoming a highly effective marketer, and more. (0:00) Introduction (0:47) How she got started in marketing (7:29) Starting her own business (12:04) How to become a highly effective marketer (19:26) Transitioning to Kone (23:17) Managing marketing at a global company (29:30) Justifying marketing investments and measuring performance (35:29) Thoughts on the future Learn more: https://generogrowth.com/ https://www.linkedin.com/in/tricia-weener-8369735/
31 Aug 202338min
#20: Tuva Palm - technology, growth and building great products
Tuva Palm is a tech investor, board member, and former CPO/CTO at Nordnet. We talk about building great products and driving growth through technology. (0:00) introduction (0:50) how she got into technology (6:45) product management (10:00) product strategy and investing (18:18) product-led growth and building a great user experience (24:45) recruiting a CTO and navigating tech trends (31:23) how marketing has changed (38:15) thoughts on the future More information: https://generogrowth.com/
24 Aug 202341min
#19: Konrad Bergström - electric boats, headphones and Sweden's fastest growing company
Konrad Bergström co-founded Sweden's fastest-growing company and has now raised over $100 million to build electric boats. We talk about success, failures, and lessons learned. Learn more: https://generogrowth.com/ https://konradbergstrom.com/
14 Juli 202338min
#18 Picnic - reinventing a 30-year old restaurant brand
Picnic is one of the most well-known restaurant chains in Finland. We sat down with CEO Janina Hallberg to discuss how they were able to get through the lockdowns and breathe new life into a decades-old brand. Learn more: https://picnic.fi https://generogrowth.com
4 Juli 202336min
#17 Wolt - growing to 25 countries and €7 billion exit
Wolt is one of the most successful startups in Europe, with 25 countries and a 7 billion euro exit. We discuss their growth formula and strategy with VP of Marketing Fredrik Lucander. Learn more: https://generogrowth.com/
29 Juni 202336min
#16: Perlego - raising $65 million to build the 'Netflix of textbooks’
Perlego is a fast-growing education tech company. We discuss their growth story and strategy with CEO and co-founder Gauthier Van Malderen. Learn more: https://www.perlego.com/ https://generogrowth.com/
22 Juni 202332min
#15 Managing hype, growth and iconic brands in the food space
How did Härkis become a household name in Finland in less than a year? What is it like to manage an iconic brand like Elovena? We discuss this and more with Annika Boström-Kumlin, CMO at Raisio. Learn more: https://www.raisio.com/ https://generogrowth.com/
16 Juni 202332min
