S2/EP 10: Fred Light from Nashua Video Tours

S2/EP 10: Fred Light from Nashua Video Tours

Fred owns and operates Nashua Video Tours, a real estate video and photography company.

David: ”Tell us about your company.”

Fred has been doing this for 15 years, starting with putting video online. Because the internet didn't support video very well, realtors didn't have computers, or didn't know what the internet was—it didn’t work out too well. When he was just about to quit, the real estate market tanked and people needed ways to sell properties. At that point, flash became the de facto way of delivering video but there were three or four different types of platforms and none of them were compatible with each other. When broadband came into play and the internet became predominant, Fred realized he could do it.

Fred had started doing realtor websites. He jokes, “I've never wanted to be in this world, I just fell into it and I haven't been able to climb out yet.” He says back then, you’d buy a template so websites all looked exactly the same—nothing stood out. What became popular were 360-degree tours that were not well put together; that was when Fred thought that a video walk-through of the house made sense because then you could see the layout and the flow.

“I just had this bright idea that it would be a way to do something different—but nobody was doing it because they couldn't. I really got started out of frustration trying to differentiate these people.”

David: “Let’s start from when the internet was working, you could put video on the internet, and you had a drone. How did using a drone change things for you— if it did?”

Fred says he’d been in the video real estate video space by himself for years but as more people got into it, he needed to differentiate himself again. Back then, you could fly drone for commercial purposes with no licensing, and everything was still very fuzzy.

For Fred, the real estate market has been an odd place to be. Some realtors think they can get their nephew to buy a drone and let him take pictures, or they don't see that you need to have a license. We know there’s a difference between having a drone and pushing a button to take a picture or video—and being a photographer with a drone.

“If you don't know how to use your camera, you're not a photographer, you don't have the right eye or the right equipment and you don't know how to do it, so it's not going to look very good. The drone is the least important part of the equation.”

Fred says it’s nice to show how a property sits on a big piece of land, but flying around, looking at the roof and gutters, then left and right and up and down for three minutes isn’t all it’s about. A simple top down picture of the roof of a ranch with an ugly front yard and an ugly backyard with dead grass is horrible; it’s more of a detriment than a help. If you're trying to promote a real property, you don't want to show the crap in the neighbor's yard or graffiti on the driveway or bad shingles. Fred advises that you should be truthful, but also show people the highlights. They'll realize that the roof needs replacing or that there's a highway back there, but you don't want to promote that right up front.

When Fred shoots a house he does the video, interior, exterior stills, floor plans, all of it—he has about five different cameras for different things, including a camera he can stick out of the top of his car to show the neighborhood—and, of courses, he has a drone. He doesn’t use all of those for every property but chooses what he thinks makes sense. Driving through the neighborhood, for example, his goal is to show whether it’s an older or newer neighborhood, if houses are setback from the street or are right on the street with the trees. His goal is to present the property in the best light.

“I treat the drone as just another tool. When I get to a property, I either choose to use it or I don't. It's my choice. I don't want someone saying I need to.”

Also, Fred sees a lot of video from new drone pilots that’s too high because the pilot is thinking about max altitude when it’s more important to think about what they’re looking at. Sometimes, Fred doesn’t even know what he’s looking at.

David: “The thing people struggle a lot with is wanting to get into this—whether it's real estate marketing, promo videos or photography—but don't really have good methods or know how to get a first client. What advice would you give someone? How would you go about starting fresh?”

Fred teamed up with a friend who is a realtor and did all of his first stuff for free. He was able to practice, but also able to get stuff out there for other people to see.

“What I did then, I still do now. I make it very easy for someone to find me. It's not a secret. I put my name, phone number, and website at the end of every video. I've done a lot of these and I've never had anybody tell me to take my name off. The biggest thing is if nobody knows how to find you, how are they going to know how to find you?”

Fred says the real estate business is a lot of repeat business. He doesn’t even want new business because his regular customers keep him really busy. He says clients want to use you for everything—for every listing. The smart realtors understand you have to spend money to make money but they’re busy too; they don't want to call a photographer, then a videographer, then a drone guy, then a floor plan guy. They call Fred and he goes to house, spends 2-3 hours at the property and does all of it.

David: What do you typically charge for a job when you do everything—photos, some video, and some drone. What does your full package include? What's a typical price you would charge for that?”

For under 4,000 ft2 and just video, he charges $300-$400. For a full package with drone, floor plans, etc, Fred charges $800. He says that realtors want to pay $300-$500 but if you're spending the same amount of time, it’s not worth it to not make enough money. Fred sees people either charging too much and complaining because they're only shooting one house a month or charging too little that are going to burn out.

When someone calls him, Fred tells them to look at his YouTube channel, plug in their house to any video, and that's what theirs will look like. It all doesn't take very long, and you don’t have people wanting to change stuff because expectations are set at the beginning. He does charge $100 if someone wants to change anything.

“What I give my clients is very fast turnaround at a fair price. What people don't understand about realtors is they care that you're accessible and affordable (which doesn't mean cheap) and that you turn it around fast and are dependable. That's all that matters.”

Fred says that the most valuable part of the video is getting the listing. It's not about selling the house, the house will sell by itself. It's about getting the listing. If you're a listing agent, you're competing with two or three other brokers. The reality is if you're out there at a listing presentation with a seller and you're offering video and the other two aren't, then you have an advantage. Not many use video. Sellers want it...buyers love it. He says it’s funny cause you think if everybody wanted it, more people would do it. But because it's so difficult to do, a lot of people stay away from it because they can't figure out how to price it. It’s really all about workflow—shooting as best you can to get what you need, shooting it so your editing time is minimal, and having the right equipment so you can process it quickly and get it out the door.

David: “I've heard from other people that are also really successful that they focused on knowing one thing...

Avsnitt(67)

S5/EP 3 Joe Morgan of Eyes Above Texas Imagery

S5/EP 3 Joe Morgan of Eyes Above Texas Imagery

Our guest this week is Joe Morgan from Eyes Above Texas Imagery. Joe's been a Part 107-licensed drone pilot since 2017. Since then, he's gained tons of experience in the drone industry. He's skilled in photography & videography, mapping & photogrammetry, and inspection work. Over the past several years, Joe's built a reputation as a safe and professional drone service provider that always delivers quality work. To hear all about Joe's drone work and his advice for aspiring drone business owners, give this week's Drone to $1K Podcast episode a listen! And don’t forget to play our 2 truths and a lie game for a chance to win one of this week's prizes: https://dronelaunchacademy.typeform.com/to/D92UH9Un And if you want to join Drone Launch Connect for just $1 for your first month, just click here: www.dronelaunchconnect.com   Connect with Joe: Website: https://www.eyesabovetx.com/ Instagram: @eyesabovetx Facebook: @eyesabovetexasimagery LinkedIn: https://www.linkedin.com/in/joe-morgan-340463154/   Have a Drone Business? Want to be Interviewed for the Drone to $1K Podcast? Complete this questionnaire: Drone to $1K Business Owner Application   Training from Drone Launch Academy Part 107 Exam Prep Course ($50 off) Aerial Photo Pro Course ($50 off) Aerial Video A to Z Course ($100 off) Aerial Roof Inspection Pro Course ($100 off) Drones 101 Course ($20 off)   Other Places to Listen iTunes Stitcher Spotify TuneIn

14 Juli 202251min

S5/EP 2 Eric Hellinger of Vivid Flight Media

S5/EP 2 Eric Hellinger of Vivid Flight Media

Eric Hellinger from Vivid Flight Media is our guest for this week's episode. Eric only started flying drones about a year and a half ago, and he's already running a successful drone business that specializes in providing FPV videos. If you're not familiar with FPV, it stands for first person view. Eric has created FPV videos for a variety of businesses and organizations, from schools to laboratories to wineries. To hear more about Eric and the cool FPV drone jobs he's worked on, give this week's episode a listen! And if you want a chance to win a Drone Launch prize, don’t forget to play our 2 truths and a lie game: https://dronelaunchacademy.typeform.com/to/fCVZxvX2 Plus, you can join our brand new online community, Drone Launch Connect, for just $1 for your first month: www.dronelaunchconnect.com If you want to check out any of the videos/resources Eric mentioned in this episode, here are links to some of them: The FPV bowling alley video: https://www.youtube.com/watch?v=VgS54fqKxf0 Joshua Bardwell's YouTube channel: https://www.youtube.com/c/JoshuaBardwell   Connect with Eric: Website: https://www.vividflightmedia.com/ Instagram: @hellinger_fpv Facebook: @VividFlightMedia YouTube: Hellinger FPV   Have a Drone Business? Want to be Interviewed for the Drone to $1K Podcast? Complete this questionnaire: Drone to $1K Business Owner Application   Training from Drone Launch Academy Part 107 Exam Prep Course ($50 off) Aerial Photo Pro Course ($50 off) Aerial Video A to Z Course ($100 off) Aerial Roof Inspection Pro Course ($100 off) Drones 101 Course ($20 off)   Other Places to Listen iTunes Stitcher Spotify TuneIn

7 Juli 202258min

S5/EP 1 Dusty Jolley of Jolley Works LLC

S5/EP 1 Dusty Jolley of Jolley Works LLC

Season 5 of the Drone to $1K Podcast is here! This week, Dusty Jolley joins us as our first podcast guest of season 5. Since getting his Part 107 license back in 2020, Dusty has been able to quit his job in insurance (which he was miserable at) so he can pursue 2 of his hobbies: flying drones and welding. Over the past couple of years, Dusty's been doing a variety of drone work, including cinematography, mapping, and even FPV. Aaaand, we're excited to announce that Dusty is now part of the Drone Launch team in an awesome new role. (We'll tell you more about it during this episode.) To learn more about Dusty, some of the cool drone jobs he's done, and his new role at Drone Launch Academy, listen to this week's episode! And if you want a chance to win a Drone Launch prize, don’t forget to play our 2 truths and a lie game: https://dronelaunchacademy.typeform.com/to/NByITabu   Connect with Dusty: Instagram: @_d_jolley   Have a Drone Business? Want to be Interviewed for the Drone to $1K Podcast? Complete this questionnaire: Drone to $1K Business Owner Application   Training from Drone Launch Academy Part 107 Exam Prep Course ($50 off) Aerial Photo Pro Course ($50 off) Aerial Video A to Z Course ($100 off) Aerial Roof Inspection Pro Course ($100 off) Drones 101 Course ($20 off)   Other Places to Listen iTunes Stitcher Spotify TuneIn

1 Juni 202253min

S4/EP 10 Danny Elassad of Mole Media and Hoverscape

S4/EP 10 Danny Elassad of Mole Media and Hoverscape

Danny Elassad from Mole Media and Hoverscape joins us this week to talk about his full-time drone job AND his drone side hustle!   Danny is the chief remote pilot at Hoverscape, where he uses drones to create “digital twins” (extremely accurate, high resolution 3D models) of large structures, like telecom towers and warehouses.   With Mole Media (his own drone company), Danny does drone photography and videography. He’s even had the chance to work with Netflix and TV shows!   To hear all about how Danny uses drones both creatively and analytically, be sure to give this episode a listen.   And if you want a chance to win one of this week’s prizes, don’t forget to play our 2 truths and a lie game: https://dronelaunchacademy.typeform.com/to/L4xJOKdy   Connect with Danny: Facebook: @molemedia89 Instagram: @molemedia YouTube:Mole Media   Have a drone question? Here's the link to our new Ask Drone Launch page: https://www.askdronelaunch.com/   Have a Drone Business? Want to be Interviewed for the Drone to $1K Podcast? Complete this questionnaire: Drone to $1K Business Owner Application   Training from Drone Launch Academy Part 107 Exam Prep Course ($50 off) Aerial Photo Pro Course ($50 off) Aerial Video A to Z Course ($100 off) Aerial Roof Inspection Pro Course ($100 off) Drones 101 Course ($20 off)   Other Places to Listen iTunes Stitcher Spotify TuneIn

2 Nov 202147min

S4/EP 9 Thom Monterville of NexGen Drones

S4/EP 9 Thom Monterville of NexGen Drones

This week, our guest is Thom Monterville from NexGen Drones, LLC.   Currently, Thom’s business is focused on agriculture and mapping drone services.   In this episode, Thom talks about how he started his business, how he landed his first paid job (which happened to be with one of the largest cattle and agriculture companies in Oklahoma!), and his goals for the future.   If you want to learn how drones are being used in the agriculture industry, you don’t want to miss this episode!   Be sure to play our game of 2 truths and a lie (which is based off of this episode) for a chance to win one of this week’s prizes: https://dronelaunchacademy.typeform.com/to/yT2vPt3G   Have a drone question? Here's the link to our new Ask Drone Launch page: https://www.askdronelaunch.com/   Connect with Thom: Facebook: @nexgendronesllc   Have a Drone Business? Want to be Interviewed for the Drone to $1K Podcast? Complete this questionnaire: Drone to $1K Business Owner Application   Training from Drone Launch Academy Part 107 Exam Prep Course ($50 off) Aerial Photo Pro Course ($50 off) Aerial Video A to Z Course ($100 off) Aerial Roof Inspection Pro Course ($100 off) Drones 101 Course ($20 off)   Other Places to Listen iTunes Stitcher Spotify TuneIn

19 Okt 202154min

S4/EP 8 Patrick Whalen of Backstage Aerial

S4/EP 8 Patrick Whalen of Backstage Aerial

Patrick Whalen of Backstage Aerial joins us this week to talk about how he grew his business from $0 to 6 figures in less than a year.   When Patrick’s job was affected by the pandemic, he decided to invest in a drone and get his Part 107 license.   In no time, he was landing jobs with household name clients like Amazon, Netflix, Hyundai, and Justin Bieber!   Patrick tells us all about how he was able to build such a successful business so quickly in this episode, so be sure to give it a listen.   After you listen, don’t forget to play this week’s 2 truths and a lie game for a chance to win one of our giveaway prizes: https://dronelaunchacademy.typeform.com/to/nquz4lpM   Connect with Patrick: Facebook: @BackstageAerial Instagram: @backstageaerial Website: backstageaerial.com   Have a Drone Business? Want to be Interviewed for the Drone to $1K Podcast? Complete this questionnaire: Drone to $1K Business Owner Application   Training from Drone Launch Academy Part 107 Exam Prep Course ($50 off) Aerial Photo Pro Course ($50 off) Aerial Video A to Z Course ($100 off) Aerial Roof Inspection Pro Course ($100 off) Drones 101 Course ($20 off)   Other Places to Listen iTunes Stitcher Spotify TuneIn

11 Okt 202147min

S4/EP 7 Guillermo Wenzel of Drone Sky Visuals

S4/EP 7 Guillermo Wenzel of Drone Sky Visuals

This week, Guillermo Wenzel joins us to talk about how he’s built and scaled his drone business, Drone Sky Visuals.   Since starting his business in 2019, Guillermo has gotten experience working in the real estate, construction, inspection, and event industries.   During this episode, he talks about how he’s used word-of-mouth advertising, Google Ads, social media, and more to successfully grow his drone business.   Listen to this week’s episode to hear all about Guillermo’s story and how he’s scaled his business!   After you listen, be sure to play this week’s game of 2 truths and a lie for a chance to win a prize: https://dronelaunchacademy.typeform.com/to/fRZvCCqX   Connect with Guillermo: Facebook: @droneskyvisuals Instagram: @droneskyvisuals LinkedIn: Drone Sky Visuals LLC YouTube: Drone Sky Visuals Website: droneskyvisuals.com   Have a Drone Business? Want to be Interviewed for the Drone to $1K Podcast? Complete this questionnaire: Drone to $1K Business Owner Application   Training from Drone Launch Academy Part 107 Exam Prep Course ($50 off) Aerial Photo Pro Course ($50 off) Aerial Video A to Z Course ($100 off) Aerial Roof Inspection Pro Course ($100 off) Drones 101 Course ($20 off)   Other Places to Listen iTunes Stitcher Spotify TuneIn

13 Aug 202152min

S4/EP 6 Derek Cameron of 3805 Productions

S4/EP 6 Derek Cameron of 3805 Productions

This week on the Drone to $1K Podcast, you’ll get to hear from Derek Cameron of 3805 Productions.   Derek does photography and videography, as well as 3D mapping and modeling.   Derek first started his business just before the country shut down due to the coronavirus pandemic. As a result, he’s had to overcome many obstacles to build his business.   Since then, Derek has worked with many different clients, including local business owners, realtors, construction companies, and even a candidate running to become a state representative.   To hear all about Derek’s business and how he was able to build his network and land jobs even during the pandemic, be sure to give this episode a listen!   And for a chance to win one of this week’s prizes, you can play our 2 truths and a lie game here: https://dronelaunchacademy.typeform.com/to/G9aflRTI   Connect with Derek: Facebook: @3805productions Instagram: @derekcameron21 LinkedIn: 3805 Productions YouTube: 3805 Productions Website: 3805productions.com   Have a Drone Business? Want to be Interviewed for the Drone to $1K Podcast? Complete this questionnaire: Drone to $1K Business Owner Application   Training from Drone Launch Academy Part 107 Exam Prep Course ($50 off) Aerial Photo Pro Course ($50 off) Aerial Video A to Z Course ($100 off) Aerial Roof Inspection Pro Course ($100 off) Drones 101 Course ($20 off)   Other Places to Listen iTunes Stitcher Spotify TuneIn

10 Aug 202154min

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