Niclas Bornling & Jesper Danielsson | Making Sustainable Trail Running Apparel

Niclas Bornling & Jesper Danielsson | Making Sustainable Trail Running Apparel

Jesper Danielsson and Niclas Bornling work for Houdini Sportswear, a Swedish outdoor brand making sustainable, circular apparel for various activities. Jesper is the Head of Offering and Jesper is the Head of Brand Engagement and DTC. Houdini recently launched the Pace Collection -- their first line of trail running apparel. In this conversation we talk about making sustainable apparel, standing against overconsumption, and being values-driven as a brand.

Check out Houdini's Pace Collection of trail running products

Pace Collection Video

Film Screening - Portland

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Get a pair of SL:HSV and support Speedland footwear

Use code freetrail15 for 15% off Gnarly Nutrition products

Use this link for 20% off an InsideTracker blood test

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Freetrail Links: App Download | Patreon | Instagram | Website | YouTube

Dylan Links: Instagram | Twitter | LinkedIn | Strava

Avsnitt(557)

Tim Tollefson | UTMB Pre-Race Interview

Tim Tollefson | UTMB Pre-Race Interview

This interview is part of Freetrail's coverage of the 2025 Ultra Trail du Mont Blanc (UTMB). Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the favorite...

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Tabor & Eli Hemming | CCC Pre-Race Interview

Tabor & Eli Hemming | CCC Pre-Race Interview

This interview is part of Freetrail's coverage of the 2025 Ultra Trail du Mont Blanc (UTMB). Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the favorite...

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Abby Hall | UTMB Pre-Race Interview

Abby Hall | UTMB Pre-Race Interview

This interview is part of Freetrail's coverage of the 2025 Ultra Trail du Mont Blanc (UTMB). Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the favorite...

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Rod Farvard | UTMB Pre-Race Interview

Rod Farvard | UTMB Pre-Race Interview

This interview is part of Freetrail's coverage of the 2025 Ultra Trail du Mont Blanc (UTMB). Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the favorite...

22 Aug 202532min

Top 10 Storylines of the 2025 UTMB

Top 10 Storylines of the 2025 UTMB

This show is part of Freetrail's coverage of the 2025 Ultra Trail du Mont Blanc (UTMB). Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the favorites who...

22 Aug 20251h 5min

Dani Moreno | CCC Pre-Race Interview

Dani Moreno | CCC Pre-Race Interview

This interview is part of Freetrail's coverage of the 2025 Ultra Trail du Mont Blanc (UTMB). Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the favorite...

21 Aug 202520min

Hayden Hawks | UTMB Pre-Race Interview

Hayden Hawks | UTMB Pre-Race Interview

This interview is part of Freetrail's coverage of the 2025 Ultra Trail du Mont Blanc (UTMB). Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the favorite...

21 Aug 202530min

Jenn Lichter | From Orphan to Trailblazer

Jenn Lichter | From Orphan to Trailblazer

Jennifer Lichter is a pro trail runner for The North Face, living in Missoula, MT. In 2023, Jenn was 4th at the Short Trail World Championships, landing her on the international radar in a big way ea...

18 Aug 20251h 26min

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