Aaron Lutze | Contract Season & The Pro Athlete Blueprint
The Freetrail Podcast with Dylan Bowman28 Nov 2023

Aaron Lutze | Contract Season & The Pro Athlete Blueprint

Aaron Lutze is a creator and sports marketing savant. He's also a dear friend and mentor who has had an enormous impact on my career as an athlete and content creator. Aaron recruited me to Red Bull and acted as my manager for many years. He's recognized as one of the best sports marketers in the industry and now shares all his insights publicly through a new YouTube channel called Super Athlete.

In this conversation, we talk about the past and present of athlete partnerships, the reasons brands sponsor athletes, the value of creating longform content, audience vs. community, the future of athlete partnerships, and a lot more!

CHECK OUT SUPER ATHLETE

CHECK OUT SUPER RIDER

SIGNUP FOR THE FREETRAIL NEWSLETTER

Sponsors:

Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts

Dylan Links: Instagram | Twitter | LinkedIn | Strava

________________________

Other Freetrail podcast episodes you might enjoy:

Kilian Jornet | The New NNormal
 Tim Tollefson | The Infinite Game
 Clare Gallagher | Black Canyon 100k Champion
 Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB

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