Aaron Lutze | Contract Season & The Pro Athlete Blueprint

Aaron Lutze | Contract Season & The Pro Athlete Blueprint

Aaron Lutze is a creator and sports marketing savant. He's also a dear friend and mentor who has had an enormous impact on my career as an athlete and content creator. Aaron recruited me to Red Bull and acted as my manager for many years. He's recognized as one of the best sports marketers in the industry and now shares all his insights publicly through a new YouTube channel called Super Athlete.

In this conversation, we talk about the past and present of athlete partnerships, the reasons brands sponsor athletes, the value of creating longform content, audience vs. community, the future of athlete partnerships, and a lot more!

CHECK OUT SUPER ATHLETE

CHECK OUT SUPER RIDER

SIGNUP FOR THE FREETRAIL NEWSLETTER

Sponsors:

Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts

Dylan Links: Instagram | Twitter | LinkedIn | Strava

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Other Freetrail podcast episodes you might enjoy:

Kilian Jornet | The New NNormal
Tim Tollefson | The Infinite Game
Clare Gallagher | Black Canyon 100k Champion
Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB

Avsnitt(557)

David Laney | Live & Learn

David Laney | Live & Learn

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17 Feb 20211h 5min

Tyler Green | Black Canyon 100k Champion

Tyler Green | Black Canyon 100k Champion

Tyler Green is an ultrarunner from Portland, OR. This past weekend, Tyler won the prestigious Black Canyon 100k in Arizona, thus earning a Golden Ticket to the Western States 100 coming up in June. H...

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Jerry Colonna | The Crucible of Leadership

Jerry Colonna | The Crucible of Leadership

Jerry Colonna is the co-founder and CEO of Reboot, an executive coaching and leadership development firm based in Boulder, CO. Jerry is also the author of Reboot: Leadership and the Art of Growing Up....

10 Feb 20211h 2min

Ultra News & Commentary | Jim, Nike, Spartan, UTMB & iRunFar

Ultra News & Commentary | Jim, Nike, Spartan, UTMB & iRunFar

In this episode we talk about the latest news in the world of trail and ultrarunning. Topics of conversation: Jim Walmsley narrowly missing the 100k world record Nike loses Camille Herron and Dav...

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Joe Grant | Mountain Artist

Joe Grant | Mountain Artist

Joe Grant is an ultrarunner and outdoor enthusiast from Durango, CO. His approach to mountain sport is as artistic as it is athletic. He's known not only for being a great runner, but also as a creati...

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Alex Borsuk | Nutrition & Adventure

Alex Borsuk | Nutrition & Adventure

Alex Borsuk is a nutritionist and sports dietician based in Portland, OR. She's also an ultrarunner, rock climber, mountaineer, ski mountaineer, cyclist, and overall amazingly versatile outdoor advent...

13 Jan 20211h 6min

Ask Me Anything #1

Ask Me Anything #1

This is the first episode under the new name - The Pyllars Podcast. To kick it off I did an Ask Me Anything episode to answer some great questions submitted on Instagram. Topics covered: Advice for ...

6 Jan 20211h 6min

Best of The Well

Best of The Well

This is the final episode of The Well, so we jumped into the time capsule and went through some of our favorite moments in the first year of the show. REMINDER - Starting next week, this show will r...

30 Dec 20202h 8min

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