Aaron Lutze | Contract Season & The Pro Athlete Blueprint
The Freetrail Podcast with Dylan Bowman28 Nov 2023

Aaron Lutze | Contract Season & The Pro Athlete Blueprint

Aaron Lutze is a creator and sports marketing savant. He's also a dear friend and mentor who has had an enormous impact on my career as an athlete and content creator. Aaron recruited me to Red Bull and acted as my manager for many years. He's recognized as one of the best sports marketers in the industry and now shares all his insights publicly through a new YouTube channel called Super Athlete.

In this conversation, we talk about the past and present of athlete partnerships, the reasons brands sponsor athletes, the value of creating longform content, audience vs. community, the future of athlete partnerships, and a lot more!

CHECK OUT SUPER ATHLETE

CHECK OUT SUPER RIDER

SIGNUP FOR THE FREETRAIL NEWSLETTER

Sponsors:

Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts

Dylan Links: Instagram | Twitter | LinkedIn | Strava

________________________

Other Freetrail podcast episodes you might enjoy:

Kilian Jornet | The New NNormal
 Tim Tollefson | The Infinite Game
 Clare Gallagher | Black Canyon 100k Champion
 Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB

Avsnitt(556)

ANNOUNCING: The Big Alta 100k

ANNOUNCING: The Big Alta 100k

In this episode, we announce the inaugural running of The Big Alta 100k! Beginning in Sausalito, CA directly beneath the Golden Gate Bridge, runners will head north on a point to point course,...

13 Okt 202523min

Jim Walmsley | 2025 Long Trail World Champion

Jim Walmsley | 2025 Long Trail World Champion

Jim Walmsley is one of the greatest trail runners of all time. Two weeks ago, he won the Long Trail World Championship, a brutally technical 80k race in Canfranc, Spain. This was Jim's second World Ti...

9 Okt 20251h 9min

Frédéric Tranchand | Short Trail World Champion Interview

Frédéric Tranchand | Short Trail World Champion Interview

This show is part of Freetrail's coverage of the 2025 World Mountain & Trail Running Championships. Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the ...

29 Sep 202527min

Remi Bonnet | Uphill World Champion Interview

Remi Bonnet | Uphill World Champion Interview

This show is part of Freetrail's coverage of the 2025 World Mountain & Trail Running Championships. Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the ...

29 Sep 202518min

Trail Running World Championship Recap Show: Top Performances, Teams, & Storylines

Trail Running World Championship Recap Show: Top Performances, Teams, & Storylines

This show is part of Freetrail's coverage of the 2025 World Mountain & Trail Running Championships. Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the ...

28 Sep 20251h 4min

Long Trail Recap: Jim Walmsley & Katie Schide Crowned World Champions

Long Trail Recap: Jim Walmsley & Katie Schide Crowned World Champions

This show is part of Freetrail's coverage of the 2025 World Mountain & Trail Running Championships. Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the ...

27 Sep 20251h 5min

Sophia Rodriguez | U20 8k Trail World Championship Pre-Race Interview

Sophia Rodriguez | U20 8k Trail World Championship Pre-Race Interview

This show is part of Freetrail's coverage of the 2025 World Mountain & Trail Running Championships. Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the ...

27 Sep 202525min

Lauren Gregory | Classic 14K World Championships Pre-Race Interview 2025

Lauren Gregory | Classic 14K World Championships Pre-Race Interview 2025

This show is part of Freetrail's coverage of the 2025 World Mountain & Trail Running Championships. Our shows and athlete interviews are hosted by Dylan Bowman who sits down to talk with some of the ...

26 Sep 202517min

Populärt inom Sport

tutto-balutto
viaplay-f1-podcast
under-isen
killradet
fotbollsmorgon
sillypodden
rss-90minsvenskan
rss-viva-fotboll
sportbladets-premier-league-podd
rss-way-back-when-2
rss-rule-britannia
rss-tv4-hockey-podden
alla-andra-kan-ga-hem
hockeypuls
hockeymorgon-2
shl-podden
klubben
rss-halfway-house
rss-godmorgon-nhl
studio-allsvenskan