Zoë Rom | The Rise of Indie Brands & Changing Trail Media

Zoë Rom | The Rise of Indie Brands & Changing Trail Media

Zoë Rom is the Editor in Chief of Trail Runner Magazine and Managing Editor of Women's Running. She is also a host of The Outside Show. She is one of the most respected journalists in the sport, writing two fantastic pieces recently that we center the episode around. The articles are The Rise of Indie Running Brands and How Fan Service is Changing Running Media.

Topics discussed:

  • Nichification of sports
  • Brands as identity signalers
  • Social media's role in empowering new brands
  • The DTC business model
  • The importance of differentiation
  • Fan service in media
  • The state of journalism
  • Trade offs made as an editor
  • A lot more

Read Peter Abraham's blog on The Nichification of Sports. Also his post from the Olympic Trials Marathon.

Sponsors:

Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts

Dylan Links: Instagram | Twitter | LinkedIn | Strava

________________________

Other Freetrail podcast episodes you might enjoy:

Kilian Jornet | The New NNormal
Tim Tollefson | The Infinite Game
Clare Gallagher | Black Canyon 100k Champion
Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB

Avsnitt(559)

The Price of Greatness, with Ellie Greenwood

The Price of Greatness, with Ellie Greenwood

Dylan sits down with one of ultrarunning's all-time great champions, Ellie Greenwood. While her career has been one of huge achievement at the highest level, Ellie has also dealt with many setbacks. W...

19 Feb 20201h 12min

Ultra Sitting and the Philosophy of Endurance, with Jason Bowman

Ultra Sitting and the Philosophy of Endurance, with Jason Bowman

Dylan sits down with his big brother, Jason Bowman to talk all things meditation. Jason has devoted the last 10 years of his life to Vipassana meditation and does a great job articulating the benefits...

11 Feb 20201h 18min

Ultra Commentary | UTMB, Western States & Bandera

Ultra Commentary | UTMB, Western States & Bandera

Dylan checks in to provide his perspective on some of the recent news in ultrarunning, specifically focused on the UTMB and Western States fields being assembled, as well as a brief recap of the Bande...

28 Jan 202033min

Believing the Best Days are Ahead, with Hillary Allen

Believing the Best Days are Ahead, with Hillary Allen

Dylan sits down with Hillary Allen to talk about her rebound from serious injury to reclaim her position as one of the best trail runners in the world. They talk about the physical and emotional conse...

23 Jan 20201h 6min

The Decade in Ultrarunning with Dominic Grossman

The Decade in Ultrarunning with Dominic Grossman

Dylan sits down with Dominic Grossman for a nostalgic reflection on the last decade in ultrarunning. They discuss performances, athletes, and themes from the last 10 years that have launched the sport...

14 Jan 20201h 34min

Mastering Your Craft with Carlton McCoy

Mastering Your Craft with Carlton McCoy

Dylan sits down with Master Sommelier Carlton McCoy to discuss living a high-achieving life, dedicated to a craft. They discuss the similarities between sport and the sommelier life, Carlton's trainin...

18 Dec 20191h 17min

Trailer

Trailer

Thanks for checking out The Well with Dylan Bowman! In this trailer, Dylan describes what you can expect from the show. First episode coming soon!

18 Dec 20193min

Populärt inom Sport

tutto-balutto
alla-andra-kan-ga-hem
under-isen
viaplay-f1-podcast
fotbollsmorgon
nhl-podden-med-bjurman-och-ekeliw
killradet
sillypodden
rss-viva-fotboll
rss-tv4-hockey-podden
rss-rule-britannia
rss-90minsvenskan
sportbladets-premier-league-podd
hockeymorgon-2
hockeypuls
oskyddat-samtal
rss-way-back-when-2
rss-halfway-house
klubben
studio-allsvenskan