The Freetrail Podcast with Dylan Bowman8 Mars 2024

Andy Pearson | Ultrarunner & VP of Creative for Liquid Death

Andy Pearson is an ultrarunner and VP of Creative at Liquid Death, living in Southern California. He's also the co-host of a trail running podcast called Between Two Pines, distributed by UltraSignup. He's made his career in advertising and creative, winning industry awards along the way. He's also a longtime ultrarunner who has competed in races like Western States, Big's Backyard Ultra, Barkley, and Cocodona 250. Topics discuss:

Andy's personal and professional background
The difference between entertainment and marketing
"The art of stupidity"
The value of thinking irrationally
Creating viral products
Liquid Death's famous Super Bowl ad
Maintaining a disruptive posture as Liquid Death scales
Andy's running career
The creative genius of Lazarus Lake
Between Two Pines
A lot more!

Andy's personal website

Liquid Death's Super Bowl ad

Sponsors:

Grab a trail running pack from Osprey
Use code freetrail10 for 10% off Speedland Footwear
Use code FT15 for 15% off Gnarly Nutrition
Roark Apparel -- Listen to the ad or DM us for the code

Dylan Links: Instagram | Twitter | LinkedIn | Strava

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Other Freetrail podcast episodes you might enjoy:

Kilian Jornet | The New NNormal
Tim Tollefson | The Infinite Game
Clare Gallagher | Black Canyon 100k Champion
Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB

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