Bad Table Manners23 Feb 2022

How Indian Food Became Frustratingly Hip

Thanks to the cool-ification of Indian food, traditional ingredients from the subcontinent, like turmeric and ghee, are now repackaged and resold in Western and Westernized markets as if they were “new” discoveries. Cleaned up, minimalistic design labels are often employed to give the familiar and unfamiliar look, and conceal what one can argue is a recolonization of the Global South by the Global North. The U.S.-based academic Rumya Putcha tells us why this hipster Indian food is problematic, while Vidya Balachander, current South Asia editor at Whetstone, helps us unpack the idea of the global supermarket.

Bad Table Manners is part of Whetstone Radio Collective. Learn more about Bad Table Manners here.

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