The Found Podcast with Molly Knuth26 Mars 2024

158: Coaching Call "How do I Create More Compelling Content on Social Media?"

Today's submission is from an Iowa friend who asked, "How can I create more compelling social media content that converts into sales?" This is a layered question, but it's one I think we all of us should ask from time to time as we develop our marketing strategy and assess its return on investment. Tips for making your social media content stand out for product-based businesses

Use multiple images on posts: when viewers see that there are more photos available than they can see from the preview, curiosity takes over and they click through all the images in the post. Each image is logged as one engagement by the social media platforms, and every engagement tells that algorithm that your post is something more people want to see. More clicks = more engagement = more reach.
Prioritize candid, real-life images, not just the pretty, curated ones: yes, we live in a world of FaceTune and Photoshop, but what really compels viewers to stop their scroll is something relatable. Think photos that are a little imperfect, backgrounds they recognize from their own community, vignettes that they could picture in their own homes.
Incorporate Video: Using video to share new product arrivals, whether in a post, Reel, or Story, will help your viewers get the full effect. Don't feel pressured to do trendy dance moves or spend hours editing and clipping your videos. Just prioritize being helpful and informative as you display your newest items in your shop via video.
Listen to today's episode for even more tips!

A little more about our guest today… Kimberly Kollasch is the founder and owner of 400 RS Home & Design in Whittemore, Iowa. She is passionate about making homes beautiful and cozy, so through her storefront (both a brick-and-mortar shopping experience and an online store) Kimberly offers seasonal decor and giftables. Not only does she offer brand-new items, but she also has a talent for breathing new life into vintage furniture so it looks modern and perfectly at home in 2024. Learn more about 400 RS Home & Design To find out more about Kimberly and what her business offers, visit https://400-rs-home-design.myshopify.com/ or give them a follow over on Instagram or Facebook If you want to be a guest on an upcoming coaching call Click here to submit your question for Molly: https://forms.gle/LfZzFZgWiDwwehZD7

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Avsnitt(276)

205: How I'm Preparing for Summer as a Business Owner and Mom

Time of recording: 1:03 PM on Friday, May 23, 2025. And while that might not mean anything to you, it marks a huge transition in my world: my four kids are officially out of school for the summer. For...

4 Juni 202531min

204: The Best Business Moves I've Made in 2025 (Molly's Musts Series)

2025 has been a year of growth, learning, and bold decisions. In this episode, I break down the top five moves I've made so far this year in my business, how they impacted me, and what you can learn f...

28 Maj 20251h 7min

203: "Tee Shirt Gun Energy" with Merch Mentor Amanda Hofman of Go To Market Studio

She's back! In this action-packed follow-up episode, Amanda Hofman — one of the founders of NYC-based Go To Market Studio — returns to The Found Podcast to talk all things strategic merch. We first me...

21 Maj 202550min

202: Stories That Sell: Engaging Strategies for the Digital Age with Jenn Hanson-DePaula

What if marketing your book didn't feel overwhelming, or like you were blindly throwing posts into the social media void? In this episode of The Found Podcast, I sit down with book marketing expert Je...

14 Maj 202556min

201: The Best Marketing Moves I Made in 2025 (Molly's Must Haves Series)

In this back-to-basics episode (that we're now going to turn into a series called Molly's Must Haves) of The Found Podcast, we're diving into the real, raw, and refreshing marketing moves that have wo...

7 Maj 202554min

200: Creating Calm, Building Community, and Living with Intention with Sarah Watson

This week, I'm thrilled to introduce you to a dear friend and incredible leader: Sarah Watson. Sarah and I have worked closely together through The Restoration Project, a coaching and consulting orga...

30 Apr 202556min

199: Creating Connection Through Food with Leslie Shalabi of Convivium Urban Farmstead

In this heartwarming episode of The Found Podcast, Molly takes you inside one of Dubuque, Iowa's most inspiring spaces: Convivium Urban Farmstead. Molly sits down with Leslie Shalabi, co-founder of C...

23 Apr 202552min

198: The Power of Place

Imagine a place where you walk in and people genuinely ask how your day is, not out of politeness, but because they care. A third place. In today's episode, we dive into why physical, in-person commun...

16 Apr 202539min