Lily’s Sweets: Cynthia Tice

Lily’s Sweets: Cynthia Tice

When it comes to launching a multi-million dollar brand, Cynthia Tice was a late bloomer. Nearly 60 and looking for a healthy way to satisfy her love of chocolate, she set out to make an indulgent, sugar-free version, sweetened with stevia. After some disastrous early recipes, Lily’s Sweets launched nationally in Whole Foods, with just four employees. Cynthia correctly predicted that a growing number of shoppers would willingly pay for healthier treats, and just ten years after launch, Lily’s Sweets caught the eye of Hershey’s, which acquired it for $425 million.


This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant, with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.


You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(802)

Advice Line with Maureen Kelly of Tarte Cosmetics

Advice Line with Maureen Kelly of Tarte Cosmetics

Tarte cosmetics founder and CEO Maureen Kelly joins Guy on the Advice Line, where they answer questions from three early-stage founders about their marketing strategies.Today we meet Kristina, who’s d...

30 Maj 202447min

Concept2 Rowing Machines: Dick and Peter Dreissigacker

Concept2 Rowing Machines: Dick and Peter Dreissigacker

Brothers Dick and Peter Dreissigacker used their experience as Olympic-level rowers to build a rowing machine that captured the sensation of being on the water. Initially made of bicycle parts in a Ve...

27 Maj 20241h

Advice Line with Tom Rinks of Sun Bum

Advice Line with Tom Rinks of Sun Bum

Sun Bum co-founder Tom Rinks joins Guy on the Advice Line, where they answer questions from three early-stage founders about refining their brand identities. Today we meet Wendy, a former comedian who...

23 Maj 202443min

Therabody: Jason Wersland

Therabody: Jason Wersland

The Theragun was born out of a late-night experiment with a Makita jigsaw, by a man searching desperately for pain relief in his arm. Jason Wersland was studying to become a chiropractor when he got i...

20 Maj 20241h 11min

Advice Line with Andrew Abraham of Orgain

Advice Line with Andrew Abraham of Orgain

Orgain founder and CEO Andrew Abraham joins Guy on the Advice Line, where they answer questions from three early-stage founders about strategically positioning their products. Today we meet Brynn, wh...

16 Maj 202451min

nutpods: Madeline Haydon

nutpods: Madeline Haydon

When Madeline Haydon decided to turn her homemade, plant-based coffee creamer into a business, she didn’t fit the mold of a typical founder. She was a woman of color, pregnant with her second child, a...

13 Maj 202456min

Advice Line with Gary Erickson of Clif Bar

Advice Line with Gary Erickson of Clif Bar

Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their customer base.Today we meet James, who recycles water bot...

9 Maj 202454min

Twitter, Medium and Blogger: Ev Williams

Twitter, Medium and Blogger: Ev Williams

As co-founder of Twitter and founder of Blogger and Medium, Evan Williams literally helped change the conversation: he understood that real-time connectivity—being able to write a post and have people...

6 Maj 20241h 14min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
uppgang-och-fall
avanzapodden
bathina-en-podcast
svd-tech-brief
borsmorgon
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-inga-dumma-fragor-om-pengar
loungepodden
kapitalet-en-podd-om-ekonomi
tabberaset
rss-dagen-med-di
dynastin
lastbilspodden
affarsvarlden
market-makers