Chelsea Hirschhorn: Frida Founder and CEO
Second Life30 Sep 2024

Chelsea Hirschhorn: Frida Founder and CEO

Chelsea Hirschhorn is the founder and CEO of the fertility, pregnancy, and infant product company Frida. Chelsea originally worked as a lawyer, first as a bankruptcy attorney during the 2008 financial crisis, and then as associate counsel and director of special events for the Miami Marlins. But after a few years, she realized that she’d built a self-sufficient business at the Marlins and started to think about other opportunities for growth. At the same time, she’d started a family, and when her son got his first cold, she pulled out a Swedish nasal aspirator called a NasFrida that her neighbor had gifted her a few months prior. She used it and thought, “Why isn’t this product available in every corner of America?” As it turned out, the neighbor, who had a business importing and selling NasFridas, was looking to sell theirs and close up shop. Chelsea took a risk, bought the stock, and the NoseFrida was born. She quickly got the product into pediatrician’s offices and began sourcing and creating new ones. Today, her company, Frida, has over 150 products; is available in major retailers like Target, CVS, and Walmart; and is carried at more than 430,000 distribution points in 45 countries. The brand offers postpartum solutions, fertility aids, and recovery kits for C-sections and incomplete pregnancies. Today, Frida is known as a massively helpful brand for new parents and hopeful ones.

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Katherine Power: Who What Wear and Versed Founder and CEO

Katherine Power: Who What Wear and Versed Founder and CEO

Katherine Power moved to L.A. on her own at 16 to be a professional dancer. Now, she’s the co-founder and CEO of Who What Wear while also leading its namesake clothing line at Target and new skincare line, Versed. Listen to the story of her fascinating career on Second Life.

27 Maj 201951min

Life Lessons | Jenni Konner: Showrunner, Producer, Writer, and Director

Life Lessons | Jenni Konner: Showrunner, Producer, Writer, and Director

Jenni Konner always knew she wanted to work in entertainment, but she didn’t necessarily know that she’d find herself executive-producing one of the most talked-about TV shows of our time. On this week’s episode of Life Lessons, find out how Konner found her way to Girls (which she ran alongside Lena Dunham) after spending time in writing rooms on shows like Undeclared and Help Me Help You, and discover valuable lessons she’s learned along the way.

22 Maj 201947min

Kathryn Duryea: Year & Day Founder and CEO

Kathryn Duryea: Year & Day Founder and CEO

After working as a special assistant at the White House, then in brand marketing for companies like Tiffany & Co., Kathryn Duryea started Year & Day, which is shaking up the tableware space with its chic, minimal plates, flatware, and glasses.

20 Maj 201949min

Life Lessons | Karla Welch: Hollywood Stylist, Designer, and Founder of X Karla

Life Lessons | Karla Welch: Hollywood Stylist, Designer, and Founder of X Karla

Karla Welch is the in-demand stylist behind some of the biggest names in entertainment, from Justin Bieber to Tracee Ellis Ross to Elisabeth Moss. In the first episode of the Life Lessons series, listen to how she got her start in the industry, ramping her way up from scrappy shoots to working on Apple’s memorably iPod commercials and eventually taking on clients as a personal stylist. She’s had a serious effect on celebrity fashion, and she’s also changing the way we get dressed by way of her cool, in-demand collaborations with brands like Levi’s and Hanes.

15 Maj 201953min

Erica Chidi Cohen: Loom Co-Founder and CEO, Doula, and Author

Erica Chidi Cohen: Loom Co-Founder and CEO, Doula, and Author

Erica Chidi Cohen is the co-founder and CEO of Loom, the Los Angeles–based empowered education and wellness center that focuses on everything from periods to parenting. In the latest episode of Second Life, listen to how she parlayed a background in the culinary and fine art worlds into becoming a doula and eventually co-founding Loom, where she’s helping people truly understand their bodies in a feminist, inclusive, sex-positive, and fact-based way.

13 Maj 201951min

Reshma Saujani: Girls Who Code Founder & CEO, Author, and Activist

Reshma Saujani: Girls Who Code Founder & CEO, Author, and Activist

Reshma Saujani once had political aspirations, even becoming the first Indian American woman to run for Congress. Now, she's the CEO and founder of Girls Who Code, a nonprofit that aims to close the gender gap in technology. Learn about her inspiring career path on Second Life.

6 Maj 201945min

Sarah Gibson Tuttle: Olive & June Founder and CEO

Sarah Gibson Tuttle: Olive & June Founder and CEO

What happens when you leave an established finance career in NYC to open a nail salon in Los Angeles? Olive and June founder Sarah Gibson Tuttle has some answers. She had spent 10 years working as an equity sales trader at JPMorgan and Morgan Stanley when she noticed a white space in the beauty industry. Listen to Second Life to hear her story.

29 Apr 201952min

Sarah Lee: Glow Recipe Co-Founder and Co-CEO

Sarah Lee: Glow Recipe Co-Founder and Co-CEO

Korean skincare expert and Glow Recipe co-founder Sarah Lee spent years in the corporate beauty world at L'Oreal Paris before making the leap to start her own company, which has created cult products that have sold out numerous times on Sephora. Learn about her fascinating career journey on the newest episode of Second Life.

22 Apr 201953min

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