15: How to Make a Facebook Live go Viral, Advertisers like Podcasting, Apple Podcasts Still #1, Tech Keep Improving for Freelancers and More!

Back with an episode together, show notes:

1. Podcast Course - https://marketstreetmedia.thinkific.com/courses/start-podcast-the-easy-way
2. Video Marketing Webinar - https://marketstreetmedia.webinarninja.com/automated-webinars/10504/register?wid=435857

Big 3 Notes - Drew:

• Libsyn report that Apple continues to be the #1 podcast app, accounting for 68.2% of mobile downloads. According to the podcast host, which is the largest paid podcast host in the world, Spotify is at 8.3% and Google Podcasts at just 1.3%. Sharing these figures on The Feed ▸, Rob Walch adds: “The death of Apple Podcasts has been greatly over-stated”
• For advertising, how well do podcasts convert? Podsights has posted their Conversion Benchmark Report, based on 1.2 billion ad impressions from $28m of advertising. Podcasting converts significantly better than social media, says the data. Embedded ads work twice as well as dynamically-inserted ones, the company also reports.
• Earlier this month, Twitter told investors it’s considering a subscription model as a means of generating additional revenue to support its business. Now we know what sort of value-add features Twitter may be eyeing. In a new survey, the company asks users to evaluate paid features like “undo send” (an alternative to an edit button), as well as other ideas like custom colors, the ability to publish longer and more high-def videos, support for profile badges, auto-responses, additional “social listening” analytics and the ability to run brand surveys about ads.

Big 3 Notes - Leighton:

• Blog Post on Viral Facebook Live Video - https://www.marketstreet.media/blog/take-a-look-inside-a-successful-facebook-live-video
• Passion Economy - https://a16z.com/2019/10/08/passion-economy/
• Sirius/XM and Stitcher - https://www.theverge.com/2020/7/13/21315911/siriusxm-stitcher-podcast-deal-buy-midroll-earwolf