How to Avoid Commodifying Your Offering
2Bobs—with David C. Baker and Blair Enns11 Sep 2024

How to Avoid Commodifying Your Offering

Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing.

LINKS

"Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com

"Phase Your Client Engagements" 2Bobs episode

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