Positioning, Strategy, and AI
Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms, but more with business s...
12 Aug 26min
Employee Retreats for Remote-First Teams
David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creative agencies to help build their organization's culture in our post-pandemic economy where onli...
29 Juli 20min
Productization (Again)
Blair changes his mind on productized services. Again. And AI is the reason. LINKS "The New Age of Consulting" by Blair Enns for winwithoutpitching.com
15 Juli 23min
Thirteen Signals Your Website Should Send
David shares a quick list of website elements he sees is missing from a lot of creative firms' websites which could help them attract more new business. Links "13 Signals Your Website Might Send" by...
1 Juli 20min
Embrace the Marketing Mess
Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority. Links "Embrace the Marketing Mess...
17 Juni 24min
Firms Most at Risk
Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves...
3 Juni 26min
Pricing Resentment
Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially when they've created significant...
20 Maj 20min
People vs. Profits
Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an agency in this fast-changing ...
6 Maj 21min
