Inside the Head of a CMO

Inside the Head of a CMO

Given the data from recent research about Chief Marketing Officers, David has four things creative agencies should keep in mind during sales and work interactions with them.

LINKS

"Inside the Head of a CMO" by David C. Baker for punctuation.com

The Boathouse Fifth Annual CEO Study

Confessions of a CMO: A Field Guide to How CMOs Are Evolving to Thrive Under Corporate Pressure

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Avsnitt(253)

Get Your Freak On!

Get Your Freak On!

Blair has been thinking about how, as AI continues to streamline more administrative tasks over time, we will be left to focus on the things we humans are good at – interacting with other humans. Beca...

7 Okt 25min

Do You Need an Advisory Board?

Do You Need an Advisory Board?

We all know how valuable external input from trusted advisors can be for our business. But what does that look like for independent agencies who don't have investors to answer to?   LINKS "Do Independ...

23 Sep 16min

A Proposed AI Contribution Scale

A Proposed AI Contribution Scale

Categorizing AI-generated copy as "human vs AI" is not as binary as with AI-generated images or video. So Blair has developed an AI Contribution Scale to help us all be more transparent when using LLM...

9 Sep 20min

How Sellable Are You?

How Sellable Are You?

In a recent article, David discloses the questions all creative agency principals need to answer whenever they are ready to find the right buyer and successfully navigate the merger and acquisition (M...

26 Aug 22min

Positioning, Strategy, and AI

Positioning, Strategy, and AI

Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms, but more with business s...

12 Aug 26min

Employee Retreats for Remote-First Teams

Employee Retreats for Remote-First Teams

David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creative agencies to help build their organization's culture in our post-pandemic economy where onli...

29 Juli 20min

Productization (Again)

Productization (Again)

Blair changes his mind on productized services. Again. And AI is the reason.   LINKS "The New Age of Consulting" by Blair Enns for winwithoutpitching.com

15 Juli 23min

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