The Future of Internal Communication2 Okt 2024

Mastering professional storytelling with Beatrice N. Kabutakapua

Beatrice Ngalula Kabutakapua is a business storytelling coach who uses the power of story to help organisations and their leaders improve their communication styles.

In a commercial world that is increasingly data-driven and preoccupied by measurement, how do we create emotional connection that sustains colleague engagement, builds trust and improves communication at work?

A two-time speaker at the IoIC festival, Beatrice chats with Jen, Dom and Cat and shares why storytelling is such a compelling communication technique, particularly in times of ongoing and profound change.

Takeaways

Storytelling is a powerful method of communication that engages and connects with employees.
Stories create an emotional connection and make messages more memorable and impactful.
Creating a storytelling culture in the workplace allows employees to feel safe to share their stories.
Storytelling is crucial in change and transformation communication, helping employees understand and care about the change.
Internal communicators should work on their own storytelling skills and use storytelling as a coaching tool to help leaders share their stories effectively.

About Beatrice Ngalula Kabutakapua

Beatrice Ngalula Kabutakapua is a professional storyteller, having worked as a journalist and documentary maker for a decade, she now supports international organisations as a business storytelling coach. Beatrice applies storytelling to engage, retain and develop internal audiences so that employees advance in their careers, are more productive, and lead with clarity of communication.

LinkedIn | https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/

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