#16: What makes a good website?
Nudge19 Nov 2019

#16: What makes a good website?

Most of us have experience creating a website. Whether it’s for work, a personal project, a wedding or a charity fun run. But do you know the psychology behind why one site is more effective than another? In this episode, best-selling author and international public speaker Nathalie Nahai condenses years’ worth of research to reveal what makes a good website. Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3 Link to Nathalie's podcast: https://bit.ly/2r68c9i Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

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Louis Grenier’s Extremely Uncensored Take on Marketing

Louis Grenier’s Extremely Uncensored Take on Marketing

Today's episode of Nudge is a little different. The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life). ---  Buy Louis's book: https:...

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One simple trick to improve your memory

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Will tips from a 102-year-old marketing book work in 2025?

Will tips from a 102-year-old marketing book work in 2025?

Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old...

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In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting millions to embrace satanism.  Today, I explore the surprising scien...

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Elon Musk’s Controversial Interview Question

Elon Musk’s Controversial Interview Question

Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it actually work? Today, Prof. Gerd Gigerenzer reveals why Musk’s method mi...

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Surprising truths about memory with Dr. Ranganath

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I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals why forgetting isn’t a flaw but a feature of our brains and how simple str...

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Should you trust your gut?

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Golf players, investors and CEOs perform better if they take their time. Or do they?  Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead ...

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“99.9% of ads are genuinely awful” Tom Goodwin

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Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and w...

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