#45: 3 Crucial Lessons for Entrepreneurs
There’s endless advice for entrepreneurs out there. It's overwhelming. With so many success stories it’s hard to know who to follow. In this episode, I debunk many of those stories and reveal the real...
14 Dec 202022min
#44: Do Nudges Really Work?
Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expecte...
30 Nov 202017min
#43: When financial incentives don’t work
Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal to think that money therefore is the ultimate motivation....
16 Nov 202022min
#42: Common pricing mistakes most businesses make
Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. ...
2 Nov 202025min
#41: The irrational way we perceive food
We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I...
19 Okt 202027min
#40: What Makes A Great Story?
What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince...
5 Okt 202025min
#39: A Neuroscientist and Marketer Discuss | What is a Brand?
What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson an...
21 Sep 202024min
#38: Is swearing good for you?
Some of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make you more resilient, how it can increase your trustwort...
7 Sep 202026min
