#36: Find the right audience | With Rand Fishkin
Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at th...
10 Aug 202022min
#35: How to get your side hustle off the ground
Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff...
27 Juli 202023min
#34: The Psychology of Price | Part Two
How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we e...
13 Juli 202020min
#33: The Psychology of Price | Part One
Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind p...
29 Juni 202019min
#32: 6 discriminatory mistakes most hiring managers make
Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder o...
14 Juni 202027min
#30: The science behind great adverts
The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the scienc...
18 Maj 202027min
#29: Why first impressions matter
Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling autho...
4 Maj 202015min
