Why We’re Irrationally Loyal to Amazon Prime
2 out of 3 internet users in the USA pay for Prime. Yet, most of them are irrationally loyal. They feel like the subscription provides more cost savings than reality. Today, on Nudge, Richard Sh...
8 Dec 202521min
Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"
His book Influence sold 5 million times. He’s known as the Godfather of Influence. He’s arguably the best-known behavioural science practitioner. And he’s finally (after years of pestering) join...
1 Dec 202527min
Why Everyone’s Suddenly Drinking Aperol Spritz
It’s the most popular cocktail in America. But prior to 2015, almost nobody had heard of it. So, how did Aperol Spritz become the world’s drink of choice? By leveraging a well-known behavioural ...
24 Nov 202524min
Five science-backed tips to become a better leader
My guest on today’s episode of Nudge has spent decades studying leaders. I asked Prof. Adam Galinsky to share his top five (evidence-backed) leadership tips. Want to become a better leader? This...
17 Nov 202520min
What Marge Simpson Can Teach You About Leadership
In 1989, The Simpsons released Itchy & Scratchy & Marge. It’s a classic Simpson’s episode filled with slapstick humour, dry jokes, and smart gags. And yet, behind all the humour, there’s an import...
10 Nov 202521min
Are leaders born or are they made?
Are inspiring leaders born or are they made? That’s what Adam Galinsky, the Columbia Business School professor, has spent the past two decades studying inspiring leaders. On today’s episode of Nud...
3 Nov 202528min
How did Guinness become Britain’s most popular pint?
Britain’s most popular pint has a major flaw. It takes 2 minutes to pour. This should put people off. Most of us don’t love waiting at the bar. And yet, despite this flaw, one in every nine Brit...
27 Okt 202523min
The Surprising Menu Psychology Behind Five Guys’ Success
Five Guys was the fastest-growing fast food chain in the world. And that’s partly due to one clever bit of menu psychology. Today on Nudge, Richard Shotton explains: - The psychology behind the ...
20 Okt 202523min
