#66: The dark nudges behind digital manipulation
Nudge11 Okt 2021

#66: The dark nudges behind digital manipulation

60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online. Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Avsnitt(285)

How HubSpot’s CMO Uses AI: 4 Important Tips

How HubSpot’s CMO Uses AI: 4 Important Tips

Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business. -...

6 Okt 202526min

How sights, smells and sounds alter what you buy

How sights, smells and sounds alter what you buy

In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste.  The white can ...

29 Sep 202523min

Is this famous team-building model wrong?

Is this famous team-building model wrong?

Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the most famous team-building frameworks and reveals what really d...

22 Sep 202537min

Why (often) you're less productive in a team

Why (often) you're less productive in a team

Ever felt like your team isn’t pulling its weight or sat through a meeting where nothing gets done? In this episode of Nudge, Professor Colin Fisher reveals why sometimes it’s actually better to work ...

15 Sep 202528min

Why AI-generated content won't move you

Why AI-generated content won't move you

Most people prefer AI art until they know it’s AI-generated.  Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why.  ---  Watch the bonus episode: https://nudge.kit.com/5fa339...

8 Sep 202524min

This small change can make a politician electable

This small change can make a politician electable

What determines who you vote for?  You probably think it's due to rational reasons. Economy. Sustainability. Immigration. Growth.  But research shows that your choice of vote isn’t as logical as yo...

1 Sep 202525min

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

Have businesses become less accountable? If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a helpful response from someone. Today’s guest on Nudge, econom...

25 Aug 202537min

Dissecting Zohran Mamdani’s winning marketing tactics

Dissecting Zohran Mamdani’s winning marketing tactics

I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy...

20 Aug 202520min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
avanzapodden
uppgang-och-fall
borsmorgon
rss-borsens-finest
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
tabberaset
bathina-en-podcast
fill-or-kill
affarsvarlden
rikatillsammans-om-privatekonomi-rikedom-i-livet
market-makers