3 Nudges I Wish I Learned at Business School
Nudge23 Maj 2022

3 Nudges I Wish I Learned at Business School

I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Octopus energy’s ‘spin the wheel’: https://imgur.com/a/0G7TzN2 Dishoom’s matka: https://imgur.com/a/Wx8yy9B Amazon Prime’s loss aversion tactic: https://imgur.com/a/24bhujO The foot-in-the-door poster: https://imgur.com/a/MrdPLJA

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How HubSpot’s CMO Uses AI: 4 Important Tips

How HubSpot’s CMO Uses AI: 4 Important Tips

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How sights, smells and sounds alter what you buy

How sights, smells and sounds alter what you buy

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29 Sep 202523min

Is this famous team-building model wrong?

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Why (often) you're less productive in a team

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Why AI-generated content won't move you

Why AI-generated content won't move you

Most people prefer AI art until they know it’s AI-generated.  Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why.  ---  Watch the bonus episode: https://nudge.kit.com/5fa339...

8 Sep 202524min

This small change can make a politician electable

This small change can make a politician electable

What determines who you vote for?  You probably think it's due to rational reasons. Economy. Sustainability. Immigration. Growth.  But research shows that your choice of vote isn’t as logical as yo...

1 Sep 202525min

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

Have businesses become less accountable? If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a helpful response from someone. Today’s guest on Nudge, econom...

25 Aug 202537min

Dissecting Zohran Mamdani’s winning marketing tactics

Dissecting Zohran Mamdani’s winning marketing tactics

I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy...

20 Aug 202520min

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