Think Customers Hate to Wait? Think Again.
Nudge8 Aug 2022

Think Customers Hate to Wait? Think Again.

As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sam’s book: https://linktr.ee/evolutionaryideas Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i Intermache’s freshest orange juice: https://imgur.com/a/P0rv140 My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Avsnitt(284)

How a blanket design saved 1,000s from malnutrition

How a blanket design saved 1,000s from malnutrition

Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t lis...

24 Okt 202220min

Is growth mindset training a waste of time?

Is growth mindset training a waste of time?

Grit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teaching it. But is it useful or utter rubbish? On today’...

17 Okt 202228min

The surprising trait that links elite performers

The surprising trait that links elite performers

There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s defin...

10 Okt 202226min

How I improved a Reddit ad by 15% using a magic trick

How I improved a Reddit ad by 15% using a magic trick

I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined toda...

3 Okt 202221min

Jose Mourinho: Do mind games really work?

Jose Mourinho: Do mind games really work?

Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but...

26 Sep 202232min

Dan Pink: “Here’s what you’ll regret when you’re older”

Dan Pink: “Here’s what you’ll regret when you’re older”

There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why ...

19 Sep 202231min

Dan Pink: “No regrets? That’s bullsh*t”

Dan Pink: “No regrets? That’s bullsh*t”

Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and Wh...

12 Sep 202227min

I studied persuasion for 100 hours. Here’s what I learnt.

I studied persuasion for 100 hours. Here’s what I learnt.

I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vaness...

5 Sep 202224min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
avanzapodden
uppgang-och-fall
rss-dagen-med-di
fill-or-kill
lastbilspodden
rss-inga-dumma-fragor-om-pengar
rss-den-nya-ekonomin
bathina-en-podcast
dynastin
rss-kort-lang-analyspodden-fran-di
svd-tech-brief
bilar-med-sladd
24fragor
market-makers