#13: What makes products like Instagram so addictive?
What’s the first thing you do in the morning? If you’re like 79% of Americans, the first thing you’ll do is check apps like Instagram, Facebook or Twitter. But what makes these products so addictive? ...
7 Okt 201925min
#12: The science behind influencer marketing
Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Mark...
23 Sep 201922min
#11: What makes someone more convincing than others?
Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more co...
11 Sep 201926min
#10: Time to stop targeting “millennials”
Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains th...
28 Aug 201919min
#9: How to nudge people into voting, buying and recycling
“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Mart...
13 Aug 201917min
#8: The power of scarcity and why less is more
You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when ...
29 Juli 201919min
#7: How the UK government nudges British people
The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the ...
9 Juli 201916min
#6: The psychology behind effective pricing
Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective ...
22 Juni 201922min
