Why card counters can’t bankrupt casinos (with Steven Bridges)

In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many ended up dying of heart attacks and heat stroke. But why? What strange illness...

15 Jan 202425min

On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of their looks, their character, or their positi...

8 Jan 202429min

Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspi...

2 Jan 202424min

I’ve spent over 50 hours this year talking to psychology experts in 2023. In today’s show, I share the 6 best bits of advice I’ve heard all year. Sign up for the Nudge Newsletter: https://www.nudgepod...

26 Dec 202325min

I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know.  Sign up to my newsletter: https://www.nudgepodcast.com/mailin...

18 Dec 20231h 3min

This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian. It’s a campaign that’s split opinion, not by typical ideo...

11 Dec 202324min

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of N...

4 Dec 202326min

There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Professor Christopher Bryan shares his studies on messaging. He...

28 Nov 202329min