How Sainsbury’s and Adobe nudge customers
Nudge2 Jan 2024

How Sainsbury’s and Adobe nudge customers

Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspired Ramadan project reduced food waste amongst families by 67%. All three of these projects are interventions by Rory Sutherland’s behavioural science practice at Ogilvy. In today’s Nudge, we’ll go behind the scenes on each of these interventions, determining why they work, and how you can copy their success. Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Sainsbury’s Smart Shopper ad: https://youtu.be/Dj8h1bv2zmQ?si=mQZs9-YZw0wkgM7b Ogilvy annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2023 Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/

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Louis Grenier’s Extremely Uncensored Take on Marketing

Louis Grenier’s Extremely Uncensored Take on Marketing

Today's episode of Nudge is a little different. The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life). ---  Buy Louis's book: https:...

14 Apr 20251h 4min

One simple trick to improve your memory

One simple trick to improve your memory

There is one straightforward trick to help you remember more. Today, Dr. Ranganath reveals why testing yourself (even when you fail) can supercharge your memory.  You’ll learn: Why re-reading notes d...

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Will tips from a 102-year-old marketing book work in 2025?

Will tips from a 102-year-old marketing book work in 2025?

Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old...

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Can you implant fake memories?

Can you implant fake memories?

In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting millions to embrace satanism.  Today, I explore the surprising scien...

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Elon Musk’s Controversial Interview Question

Elon Musk’s Controversial Interview Question

Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it actually work? Today, Prof. Gerd Gigerenzer reveals why Musk’s method mi...

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Surprising truths about memory with Dr. Ranganath

Surprising truths about memory with Dr. Ranganath

I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals why forgetting isn’t a flaw but a feature of our brains and how simple str...

10 Mars 202531min

Should you trust your gut?

Should you trust your gut?

Golf players, investors and CEOs perform better if they take their time. Or do they?  Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead ...

3 Mars 202528min

“99.9% of ads are genuinely awful” Tom Goodwin

“99.9% of ads are genuinely awful” Tom Goodwin

Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and w...

24 Feb 202528min

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