How to create an irresistible offer (that’s proven to sell)

This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in a job interview, why you should pay incentives out in regular but smaller sums, and how you shoul...

9 Dec 202428min

I spent four hours watching 300 ads back to back.  Today, I reveal how they use psychological principles to persuade you.  Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

2 Dec 202446min

The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode o...

25 Nov 202422min

In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out.  Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb ...

18 Nov 202428min

I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefitin...

11 Nov 202422min

Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice. Brian’s Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tacti...

4 Nov 202431min

What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if the...

28 Okt 202432min

Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate wh...

21 Okt 202439min