#27: Understanding customers during times of uncertainty
Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of tou...
6 Apr 202022min
#26: Why do 80% of product launches fail?
According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what work...
23 Mars 202024min
#25: Coronavirus: The psychology behind panic buying
The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. Bu...
13 Mars 202019min
#24: How to nudge within your business
What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior scien...
9 Mars 202024min
#23: How to make your writing more effective
Whether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing isn't persuasive, you won't be very good at convin...
23 Feb 202027min
#22: How to be a good boss
75% of Americans say the worst aspect of their job is their boss. In fact, Daniel Kahneman found that interacting with a boss was the second least favorite activity of our day (just ahead of commuting...
10 Feb 202019min
#21: The science behind improving your productivity
Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. ...
28 Jan 202022min
#20: Debunking a marketing myth
As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed att...
12 Jan 202020min
