The speech that put a man on the moon

Nudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has hindered my growth. At least according to today’s guest. Thomas McKinlay is the...

20 Nov 202324min

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains w...

13 Nov 202322min

Ever wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or why most daycare centres don't charge a late pick up fee? Well it's all to do with (bad) incent...

6 Nov 202328min

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believab...

30 Okt 202326min

In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, exc...

23 Okt 202324min

Can governments manipulate their citizens? Can everyday people be convinced to munch on insects? Are humans akin to wild hogs? And can we learn how to resist manipulation? In today’s episode, ex-Cambr...

16 Okt 202333min

Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are essentially costly signals that change the per...

9 Okt 202326min

In this bonus episode of Nudge, I've feed swapped with Louis Grenier and his brilliant podcast Everyone Hates Marketers. Today, you’ll hear one of my favourite episodes of EHM—his discussion with the ...

6 Okt 202353min