Are leaders born or are they made?
Are inspiring leaders born or are they made? That’s what Adam Galinsky, the Columbia Business School professor, has spent the past two decades studying inspiring leaders. On today’s episode of Nud...
3 Nov 202528min
How did Guinness become Britain’s most popular pint?
Britain’s most popular pint has a major flaw. It takes 2 minutes to pour. This should put people off. Most of us don’t love waiting at the bar. And yet, despite this flaw, one in every nine Brit...
27 Okt 202523min
The Surprising Menu Psychology Behind Five Guys’ Success
Five Guys was the fastest-growing fast food chain in the world. And that’s partly due to one clever bit of menu psychology. Today on Nudge, Richard Shotton explains: - The psychology behind the ...
20 Okt 202523min
Why did Partygate Make Voters so Angry?
In 2020, the UK government told its citizens not to meet in groups of more than two. Despite this rule, the UK government were caught holding lockdown-breaking parties, which involved the Prime Mini...
13 Okt 202524min
How HubSpot’s CMO Uses AI: 4 Important Tips
Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business. -...
6 Okt 202526min
How sights, smells and sounds alter what you buy
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste. The white can ...
29 Sep 202523min
Is this famous team-building model wrong?
Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the most famous team-building frameworks and reveals what really d...
22 Sep 202537min
Why (often) you're less productive in a team
Ever felt like your team isn’t pulling its weight or sat through a meeting where nothing gets done? In this episode of Nudge, Professor Colin Fisher reveals why sometimes it’s actually better to work ...
15 Sep 202528min
