Habit Moulding Marketing
Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savi...
6 Juni 202223min
3 Nudges I Wish I Learned at Business School
I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I lear...
23 Maj 202220min
64% of us would vandalise a library book. Would you?
Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us h...
9 Maj 202222min
#80: You have more influence than you think
When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanessa Bohns talks about the influence you already have. S...
25 Apr 202226min
#79: Primacy Effect | Why Going First Wins
Do you want the good news or bad news first? It's a common question, with a simple answer. Always start with good news. In this episode learn why New York elections aren't fair, how two products with ...
11 Apr 202218min
#78: Nature vs nurture with Lisa Feldman Barrett
Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman...
28 Mars 202222min
#77: Debunking myths about the brain
There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard br...
15 Mars 202224min
#76: Harry Dry’s favorite marketing examples
What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.c...
28 Feb 202234min
