Behind Golin's creative success

Behind Golin's creative success

Golin London president Ondine Whittington and chief creative officer Alex Wood join PRWeek editor-in-chief Danny Rogers in the studio this week.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Following the success of Golin London's multi-Cannes Lion-winning ‘Misheard Version’ campaign for Specsavers, our guests talk about the structure of the agency's creative function, how it has evolved, and how it works with teams around the world.

Four months on, the Golin duo reflect on their experience of Cannes and what it means for them, and for comms more generally.

Other issues, including changing client demands, the rise of AI, how the consumer and corporate teams work together, and Golin London's new DEI plan, are also discussed.

The guests talk about the recent spate of 'trend jacking' around viral trends, and give their take on the recent controversial campaign showing mothers enjoying Burger King food just after giving birth.

Whittington and Wood end by revealing their priorities for the agency in the year ahead, and offer predictions for Golin and the industry as a whole.

Hosted on Acast. See acast.com/privacy for more information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(270)

Ents PR is ‘moving away from coverage’

Ents PR is ‘moving away from coverage’

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.This week we hear how ...

3 Sep 41min

Good Housekeeping: ‘We’re not turning our journalists into influencers’

Good Housekeeping: ‘We’re not turning our journalists into influencers’

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek ...

26 Aug 56min

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

PRWeek delves into more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and ...

20 Aug 33min

What’s going on in travel PR? Two experts throw new light on a transforming discipline

What’s going on in travel PR? Two experts throw new light on a transforming discipline

In this week’s episode PRWeek editor-in-chief Danny Rogers is joined by Paul Charles, former Virgin Atlantic comms director and founder of The PC Agency, and Jules Ugo, former boss of Lotus and now fo...

13 Aug 39min

FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK CEO Marshall Manson discusses his plans for the Omnicom agency and challenges the industry on how it must change, in PRWeek’s latest podcast.Beyond the Noise looks at some of the b...

6 Aug 39min

‘I blacklisted a rude journo – am I the PR a***hole?’

‘I blacklisted a rude journo – am I the PR a***hole?’

PRWeek runs the rule over more of your confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and...

30 Juli 37min

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

How has corporate affairs been changing, and what’s the future for the function? A new podcast from PRWeek and In.Comms takes a look.Our guests this week are Mark Hutcheon, a director in Deloitte who ...

23 Juli 53min

Golin Ketchum UK chief: ‘the work starts now’

Golin Ketchum UK chief: ‘the work starts now’

How has the Golin-Ketchum merger fared in the UK? We hear first-hand in PRWeek’s latest podcast, which features our guest Ondine Whittington, president of Golin Ketchum and Virgo Health London.Beyond ...

16 Juli 33min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
badfluence
uppgang-och-fall
avanzapodden
svd-tech-brief
24fragor
rss-kort-lang-analyspodden-fran-di
lastbilspodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
tabberaset
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
fill-or-kill
rss-dagen-med-di
rss-hos-psykologen
kapitalet-en-podd-om-ekonomi
rss-sparpodden-2