Behind Golin's creative success

Behind Golin's creative success

Golin London president Ondine Whittington and chief creative officer Alex Wood join PRWeek editor-in-chief Danny Rogers in the studio this week.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Following the success of Golin London's multi-Cannes Lion-winning ‘Misheard Version’ campaign for Specsavers, our guests talk about the structure of the agency's creative function, how it has evolved, and how it works with teams around the world.

Four months on, the Golin duo reflect on their experience of Cannes and what it means for them, and for comms more generally.

Other issues, including changing client demands, the rise of AI, how the consumer and corporate teams work together, and Golin London's new DEI plan, are also discussed.

The guests talk about the recent spate of 'trend jacking' around viral trends, and give their take on the recent controversial campaign showing mothers enjoying Burger King food just after giving birth.

Whittington and Wood end by revealing their priorities for the agency in the year ahead, and offer predictions for Golin and the industry as a whole.

Hosted on Acast. See acast.com/privacy for more information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(262)

Should PR ditch phone calls? Gen-Z pros debate

Should PR ditch phone calls? Gen-Z pros debate

A pair of young PR stars are guests on this week’s Beyond the Noise podcast, discussing AI, office attendance, navigating LinkedIn and more.Beyond the Noise looks at some of the biggest communications...

8 Juli 35min

Cannes: where are the UK indie winners?

Cannes: where are the UK indie winners?

What were the biggest lessons and talking points from Cannes Lions 2026? PRWeek’s latest podcast takes a look.Beyond the Noise looks at some of the biggest communications and PR issues. Download the p...

26 Juni 22min

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

We put more of your confessions under the spotlight in the latest episode of PRWeek’s ‘Am I the PR A***hole?’ (AITPRA) podcast.In each episode of AITPRA, PRWeek will read out your anonymous confession...

24 Juni 28min

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine tells the story of the birth of the European Space Agency. Why post-Apollo, when the US was spending £1.2 billion a year on space, the whole of Europe was spending just £200 million. Wh...

19 Juni 15min

Edelman, Burson and Smarts on Cannes predictions

Edelman, Burson and Smarts on Cannes predictions

In a Cannes Lions special, PRWeek’s Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year’s Festival.Ahead of the Cannes Lions International Festival ...

18 Juni 40min

‘PR is having an extraordinary renaissance with this World Cup’

‘PR is having an extraordinary renaissance with this World Cup’

‘If you’re talking about brand reputation, this World Cup is probably the most important comms and strategy campaign for nations and for an organisation (FIFA) that we’ve ever seen… and it’s fraught w...

11 Juni 42min

Where are PR’s LGBTQ+ leaders?

Where are PR’s LGBTQ+ leaders?

In a Pride Month special, PRWeek UK speaks to two prominent LGBTQ+ PR professionals on the comms industry’s progress, as well as analysing what ‘corporate pride’ looks like in 2026.Christina Peach, di...

3 Juni 41min

Space comms: why rockets really aren’t the story

Space comms: why rockets really aren’t the story

Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather th...

1 Juni 35min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
dynastin
rss-borsens-finest
svd-tech-brief
avanzapodden
uppgang-och-fall
fill-or-kill
rss-inga-dumma-fragor-om-pengar
tabberaset
rss-dagen-med-di
bathina-en-podcast
borslunch-2
rikatillsammans-om-privatekonomi-rikedom-i-livet
lastbilspodden
market-makers
24fragor
rss-hos-psykologen
rss-dominoeffekten