S2: Ep11: The Natural CEO - Ben Branson

This week on The Mojo Podcast my guest is Ben Branson the founder of Seedlip and Æcorn Drinks, the world’s first distilled non-alcoholic spirits and aperitifs.

Ben shares the ups and downs of his mojo journey from conceiving the idea for Seedlip in his kitchen and his first listing in Selfridges to where the brand is now. With offices in the Chilterns, Los Angeles and Sydney, Seedlip is now available in over 25x cities including New York, Barcelona, Shanghai & Singapore and served in many of the world’s most awarded bars, restaurants and hotels including 350x Michelin * Restaurants & 9/10 of the world’s best cocktail bars.

Creating a new brand is tough enough but building a whole new category in food and drink is a whole other level of challenge. So, what made Ben do it? Belief and, in Ben's own words, being deluded about his chances. He simply refused to believe it couldn't be done. There's also another key element to Ben's drive and ambition...

Ben describes Seedlip as a nature company that makes drinks and we delve into his love of nature and the natural world which forms the basis for what his has done, is doing and will do with Seedlip. As he says, no nature, no Seedlip. Meaning his recent meeting with Sir David Attenborough was even more important to him.

You'll get a huge amount of insight into what it takes to build a business like Seedlip and what has helped and tested his mojo along the way. It's a revealing and inspiring conversation.

The Linked In article I reference is here

As Ben says - Peas and Love
Richard x

The Mojo Podcast
Hosted by executive and business coach Richard Stokes from Ibiza
@mojorichard on Instagram
www.mojodevelopment.co.uk
richard@mojodevelopment.co.uk

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