Everything You Need To Know About Our Membership The League (THE Behind The Scenes!)

Want the behind-the-scenes of all the behind-the-scenes? Then let's talk about everything you need to know about our awesome membership The League.

(Spoiler alert - this is some pretty cool stuff!)

SOME EPISODE HIGHLIGHTS:

(0:10) Join our FREE Facebook Group.

(4:20) What is our membership all about?

(6:04) Why we created The League.

(9:25) People buy for different reasons.

(13:07) Why you want to sell from different angles.

(16:23) The 'trifecta' of features you get inside The League.

(22:36) What about the technical aspects of email marketing?

(26:59) And we have Battle Plans too!

(29:20) Who's The League for?

(30:54) Subject line of the week.

What is our membership all about?

People ask us questions about our membership all the time. How does it work? Will it work for me? Well, first things first, its full name is The League of Email Marketing Heroes. When we first launched it, we didn’t know what to call it, and it was one of our members (shoutout to Fifi Mason!) who suggested the name we're using.

And we might be biased, but we genuinely think it's the best email marketing resource on the planet that teaches you to make more sales (and more predictably) in your business using email marketing. And we obsess over improving it. All. The. Time.

Why we created The League?

People buy for different reasons, so you need different ways to sell and present your offers. But also, there's a benefit to selling a smaller number of products - it's more profitable and efficient in many ways. For example, if you only sell one thing, you only need one sales page and not 10!

When you sell a smaller number of products, you need to sell them to more people, which means having to get more first-time subscribers to become customers and then having more of those customers buy another product. That’s how you make more sales from the same product and the same people – you sell more of your products to the people who are already your customers and maximise your customer value along the way. And then you bring in the next set of subscribers and do the same thing again. This is how we sell. And that's also what we teach inside our membership.

And the great thing about this method is that people don't end up feeling overwhelmed about which of your products they want to pick. Because there's only one! That's why we only sell our membership The League, our programme Accelerator, and our Email Writing Agency. We have a few front-end products to get people to our main services, but broadly speaking, we don't need to switch our promotions up to talk about different things.

And that means we're great at understanding our core product - our membership The League. We know how to talk about it and to make sure it's the best email marketing membership on the planet because we're not distracted by other things. We're able to focus on this one product, make it better, and fill it with deep content.

People buy for different reasons

If you have people on your email list who haven't bought yet, it's because they haven't heard the angle that makes the penny drop. They haven't yet realised why they need to buy and take action right now. So your job is to keep communicating about the thing you sell in different ways until someone hears something that makes them want to buy.

If you don't have at least 20-30 different angles (or campaigns) to sell your one thing, then you’re doing your product a disservice. Because it means you haven’t said what you need to say in all the different ways it could be said!

If you only have one campaign, you may be able to handle some objections. Or share some social proof. Or even create some urgency. But that’s only from that one angle. And the motivators (the psychological reasons why people buy things) are different.

Someone might buy a new pair of shoes because they’re the latest model from their favourite designer. But someone else might want those shoes only because there’s a discount. And that's their motivator. A third person might want to buy because there’s an offer where you buy one and get one half-price. We created our method (and that's what we teach inside The League) because it works. And because no one else was doing it!

Why you want to sell from different angles

We sold as many spots of our membership using a whole lot of campaigns. What would have happened if we only had one campaign? If it’s taken that much effort and variety of campaigns to get as many people in, imagine what would happen if we only created one and then moved on?

By running one campaign we sold $27,000 worth. But when we added what we call our SCORE email engine (which is basically more campaigns), we sold over $500,000 worth of spots in a number of months. So the difference in the results you get from talking about something from different angles is astronomical!

Since 2006, we have built a bank of proven campaigns, and that’s how our membership The League started - we give others the same campaigns we use and see success with in our business. And of course, we keep adding more campaigns. We run them inside the business first and only launch them when we know they work. We do this less frequently now because we have a lot of campaigns, but whenever we have new ideas, we create new sequences, test them out, and then offer them inside our membership.

The 'trifecta' of features you get inside The League

When you access our campaigns, you get every single email that's part of that sequence. This means you don't have to figure out what to send or to piece things together yourself. We give you all the campaigns, teach you how they work, and show you how you can use them. All you need to do is to tweak them slightly so they suit your business and your stories.

The Hotline group coaching calls

To go with the campaigns, we also have two group coaching calls every month – we call them Hotline group coaching calls. We have League members from all over the world joining these calls, and we help every single person to apply email marketing to their specific situation. It's all about their product or service, their business, and the lifestyle they want to build around that.

We have people at all stages of their business asking us which campaign to use or how to make a specific campaign work for their individual situation. In a nutshell, we help people figure out what their email marketing strategy should be, based on their circumstances. We want every single person to leave the call inspired with new ideas and never feel they've hit a roadblock.

In fact, we even have people who join the call, don't ask a question of their own, but always walk away with ideas for something they can do in their business. And that's just by listening to us answer other people's questions. Because we address everyone's questions in deep and detailed ways, we always have members seeing opportunities or solutions to problems they didn't think they had. And those are the kinds of things that can change your business. And even your life!

The campaign workshops

The other live interaction we have inside our membership is through our campaign workshops. Every month, we grab one of the most recent campaigns that we published, and we dissect it. We dig into every single email of the campaign, look at its structure, and explain it. We go deep into the psychology of each email of the campaign and give people an opportunity to ask questions about how it all applies to them.

The reason we do this is that it helps you do a better job with each campaign. But even if you never run a specific sequence of emails, you can still use some of the techniques, strategies, and psychology behind it for something else. It could be a sentence, a hook, or simply an idea from a campaign that doesn't relate to your business specifically, and apply it to something else you want to do.

Every email you come across in our campaigns is almost like a piece of a puzzle that you can put together in different combinations. So by attending a campaign workshop (or watching the replay), you learn how to become better at email marketing rather than just filling in the blanks (which also works).

What about the technical aspects of email marketing?

While we think email marketing is more about psychology, there's also a technical element to it that can hugely enhance your results.