Katherine Lamb on calibrating global marketing strategy at HSBC

Katherine Lamb on calibrating global marketing strategy at HSBC

Katherine Lamb is the Global Head of Marketing Strategy for the commercial and investment bank at HSBC.

She’s in charge of planning and executing global marketing strategy, her scope covering global proposition development and business stakeholder management across 54 markets. She also mentors and coaches a team of 45 people.

We discuss:

  1. How HSBC uses marketing to engage with customers and drive business goals
  2. Is it better to increase brand loyalty or increase penetration
  3. How the pandemic has impacted customer engagement with financial services
  4. The impact advertising has on HSBC's ability to set prices and build brand
  5. How to split your budget between lead generation vs longer-term brand building
  6. The role sustainability plays in the way HSBC builds their brand
  7. How B2B can best harness the power of emotion

Avsnitt(45)

Sparking B2B creativity with TikTok

Sparking B2B creativity with TikTok

Isobel Sita-Lumsden is the Head of B2B Marketing Europe at TikTok. Prior to this, she held senior roles at Time inc, AOL and Verizon Media. Isobel is a creative and strategic marketer, passionate abou...

2 Aug 202221min

We discover Just Eat’s taste for creativity in B2B

We discover Just Eat’s taste for creativity in B2B

Shane Mansfield is the Marketing Director at Just Eat for Business He’s an all-around experienced marketer, having worked in both B2B and B2C environments, clientside and agency. Just Eat for Business...

19 Juli 202230min

A review of Cannes Lions 2022 for B2B Marketing

A review of Cannes Lions 2022 for B2B Marketing

Richard Parsons, Co-Founder and Martin Harrison, Strategy Director at true. We catch them fresh from the excitement of Cannes 2022, which finished the week before last. We thought it’d only be right t...

13 Juli 202224min

Miriam Faber on making sense of Meta for B2B

Miriam Faber on making sense of Meta for B2B

Miriam Faber is the UK Head of Business Marketing at Facebook by MetaMiriam has worked in B2B strategic marketing roles for 17 years, delivering award-winning content for agencies such as M&C Saatchi,...

29 Juni 202225min

David Tiltman on B2B marketing’s new dawn

David Tiltman on B2B marketing’s new dawn

David Tiltman is the SVP of Content for WARC. They provide the latest evidence, expertise and guidance to make marketers more effective. Their clients include the world's largest advertising and media...

21 Juni 202224min

James McCarthy on the truth behind B2B brand building

James McCarthy on the truth behind B2B brand building

James McCarthy is the Director of Product Marketing at Similarweb. Now a public company and a 'unicorn', James leads the positioning and messaging across their products to market. Prior to Similarweb,...

1 Juni 202232min

Max Kahn on driving global marketing through creativity

Max Kahn on driving global marketing through creativity

Max Kahn is the Head of Growth for SAP.IO. Max is helping to scale SAP's start-up partner ecosystem, make connections between start-ups and enterprise customers, and expand into new markets across the...

24 Maj 202224min

Ben Rhodes on two decades of effectiveness expertise

Ben Rhodes on two decades of effectiveness expertise

Ben Rhodes worked as Group Marketing Director at Royal Mail and Vice President, Head of Brand Marketing & Sponsorship at Mastercard, and is now the Group Brand Director at Phoenix Group, the largest l...

18 Maj 202232min

Populärt inom Business & ekonomi

badfluence
framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
uppgang-och-fall
avanzapodden
svd-tech-brief
fill-or-kill
bathina-en-podcast
lastbilspodden
borsmorgon
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di
rss-den-nya-ekonomin
affarsvarlden
rss-borslunch
rikatillsammans-om-privatekonomi-rikedom-i-livet