Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2119 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Ben Salisbury, a consultant, coach, content creator, public speaker, thought leader and subject matter expert for the wine & spirits industry. In this episode they discuss how wine producers can stay afloat and even thrive in an industry with too little distributors compared to increasing number of producers, through tactics such as email marketing and lead generation. More about today’s guest: Ben Salisbury Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly. Connect: Website: https://salisburycreative.com/ Insta: https://www.instagram.com/winesalesstimulator/ Linkedin: https://www.linkedin.com/in/ben-salisbury-7660511/ Facebook: https://www.facebook.com/salisburycreative TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram www.instagram.com/aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 130 Monty Waldin interviews Valentino Valentini (Bocale Winery) | Discover Italian Regions: Umbria

Ep. 130 Monty Waldin interviews Valentino Valentini (Bocale Winery) | Discover Italian Regions: Umbria

In this episode, Monty Waldin meets Valentino Valentini, one of the owners of the Bocale Winery in Montefalco and also former town counsellor and mayor of Montefalco. Valentino tells Monty all about the rich history of the Montefalco area, including old vine-growing systems on elm trees, the legacy of St. Francis of Assisi and his Franciscan monks who were among the first wine producers in the region. An energy efficient winery, Bocale specializes in Sagrantino- and Trebbiano Spoletino-based wines and is also a mixed farm growing olive trees and cereals. Tune in for a deep dive into the rich history, culture, and delicious wines of Umbria!

27 Aug 201822min

Ep. 129 Monty Waldin interviews Debora Bosoni (Cantine Lunae) | Discover Italian Regions: Liguria

Ep. 129 Monty Waldin interviews Debora Bosoni (Cantine Lunae) | Discover Italian Regions: Liguria

In this episode Monty Waldin meets Debora Bosoni at the family-owned Cantina Lunae Bosoni in Liguria. Debora explains that the area of Lunae takes its name from an ancient Roman site of Luni, that was also renowned for its wines. Debora and Monty talk about local indigenous grapes such as Vermentino and Albarola and the complexity of the Ligurian terroir between the Alps and the sea. Tune in to discover another incredible and underrated wine region in Italy!

31 Juli 20187min

Ep. 128 Monty Waldin interviews Peter Heilbron (Tenuta Bellafonte) | Discover Italian Regions: Umbria

Ep. 128 Monty Waldin interviews Peter Heilbron (Tenuta Bellafonte) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Peter Heilbron at Bellafonte Winery in Umbria. Peter, whose former career was in the Umbrian chocolate industry, tells Monty about his energy efficient winery, the aromas of Sagrantino wines and the rediscovery of Trebbiano Spoletino native grape. Tune in to learn more about the ins and outs of viticulture and winemaking in Umbria’s beautiful Montefalco region.

30 Juli 201819min

Ep. 126 Monty Waldin interviews Paolo Montioni (Montioni Winery) | Discover Italian Regions: Umbria

Ep. 126 Monty Waldin interviews Paolo Montioni (Montioni Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin continues his journey through the land of Sagrantino in Montefalco, Umbria. Monty meets Paolo Montioni, owner of the Montioni Winery. Monty and Paolo discuss the work undertaken in the vineyard and in the cellar to produce Sagrantino wines. The Montioni family is also involved in olive oil production at their local oil mill. Tune in also to learn all about pairing Sagrantino with truffle- and porcini-based dishes.

17 Juli 201815min

Ep. 124 Monty Waldin interviews Sara Goretti (Goretti Winery) | Discover Italian Regions: Umbria

Ep. 124 Monty Waldin interviews Sara Goretti (Goretti Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Sara Goretti, whose family wineries Vini Goretti are located in Umbria. Sara’s wineries produce Sagrantino, Grechetto, and Trebbiano Toscano wines. Monty and Sara talk about the international markets for Sagrantino. Sara talks abut unusual wine and food pairings, matching Sagrantino with Korean spicy soup, Japanese fish tartare or grilled salmon. Sara also talks about traditional Umbrian dishes such as the Torta al Testo or the Umbricelli pasta. Sara also presents one of their reds, l’Arringatore (a blend of Sangiovese, Merlot, and Ciliegiolo), that will make you talk a lot after drinking it! Tune in also to learn more about Nonna Marcella Goretti’s cooking classes and the wine therapy sessions offered at the Goretti winery!

16 Juli 201825min

Ep. 125 Monty Waldin meets Matteo Santoiemma (Ognissole Winery) | Discover Italian Regions: Puglia/Apulia

Ep. 125 Monty Waldin meets Matteo Santoiemma (Ognissole Winery) | Discover Italian Regions: Puglia/Apulia

In this podcast Monty Waldin meets Matteo Santoiemma, owner of Ognissole Winery in the Apulia (Puglia) region of Italy, a certified organic and biodynamic winery. Matteo takes Monty on a beautiful journey through the local grape varieties such as Primitivo, Uva di Troia, Bombino Bianco, Moscato Bianco and through the Puglia terroirs. Join Monty and Matteo also to discover more about local food and the history of the region!

16 Juli 201813min

Ep. 123 Monty Waldin interviews Salvatore Santus (AgriPunica) | Discover Italian Regions: Sardinia / Sardegna

Ep. 123 Monty Waldin interviews Salvatore Santus (AgriPunica) | Discover Italian Regions: Sardinia / Sardegna

In this episode Monty Waldin interviews Salvatore Santus, Manager at AgriPunica, a winery in the beautiful island of Sardinia, located in the Sulcis subregion, a land once connected with the ancient Carthaginians. Join Monty and Salvatore to learn more about the winery’s history, its incredible soil, and its Carignano- and Vermentino-based wines.

11 Juli 201814min

Ep. 122 Monty Waldin interviews Paolo Bartoloni (Le Cimate) | Discover Italian Regions: Umbria

Ep. 122 Monty Waldin interviews Paolo Bartoloni (Le Cimate) | Discover Italian Regions: Umbria

In this episode Monty Waldin interviews Paolo Bartoloni owner of Le Cimate winery in the Montefalco area in Umbria. Paolo tells Monty about his family and winery history built on former Church land. They discuss Sagrantino, Trebbiano Spoletino and Vermentino. Paolo and Monty give interesting suggestions about pairing Sagrantino with local wild boar, mushrooms, and truffles. Paolo also suggests vegetarian dishes to pair with Sagrantino. After chatting about Sagrantino Rosé and Passito wines, they also talk about moraiolo olive oil grown in Le Cimate Estate! Join us in this podcast for a gourmet tour of Umbria!

9 Juli 201821min

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