How to Measure the ROI of Your Content Efforts in 2023
In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’...
21 Juli 20237min
How Can Businesses Use Data to Improve Their Marketing Campaigns
In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it ...
20 Juli 20237min
BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets
In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually...
19 Juli 20238min
Crazy Marketing Lesson We Learned From Expedia
In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like ...
18 Juli 20236min
How to use Bard to Come Up with Popular Marketing + Business Questions
In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use...
17 Juli 20237min
Why In Person Podcasts Crush Online Podcasts
In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the bene...
16 Juli 20236min
Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share
Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it all. Take a look at Neil and Eric’s insig...
15 Juli 202327min
Do Offline Ads Work?
In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn ho...
14 Juli 20237min
