Conversation with Brandon Roe, Marketing Expert & Author

Conversation with Brandon Roe, Marketing Expert & Author

Brandon Roe provides insight on how luxury brands can better engage customers by understanding the unique cohorts that shop for luxury products and services. He also provides clear steps that fashion brands can take to ensure they manage through the Covid-19 crisis—internally and externally—and come out stronger post-pandemic. More than seven million people have heard Brandon Roe speak about fashion consumer insights and trends, especially as it relates to the role of technology in today’s hyper-connected world. He has been featured in mainstream media outlets, including SiriusXM, the iHeart Radio Network and the Jim Bohannon show, one of the largest such programs in the country. Together with consumer research pioneer Dr. Michael Solomon, he wrote Why Fashion Brands Die & How to Save Them. Designed for fashion industry marketers, the book shows how struggling brands can recover and already successful brands be made more lucrative, simply by focusing on the consumer and serving them better. Over two decades in the business, Brandon has worked with clients in eight countries and three languages, giving a very international perspective to his client engagements. He is the founder of The WestEast Group based in Vancouver, Canada. Learn more: LinkedIn | The Fashion Consumer podcast (host) | Why Brands Die (co-author) Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design Produced by: Joshua Williams, Assistant Professor, Parsons School of Design Executive Producer: Fashion Consort Follow on Instagram: @RetailRevolutionPodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Summer Intern Takeover: Influencers and Authenticity

Summer Intern Takeover: Influencers and Authenticity

Maria Soubbotina discusses the foundation for authentic influencer campaigns with Gabrielle Lamy. Maria and Gabrielle are both graduates of the Fashion Management program at Parsons School of Design i...

9 Sep 202111min

Summer Intern Takeover: Creating Your Fashion Brand

Summer Intern Takeover: Creating Your Fashion Brand

Maggie Kanan gets tips on how to develop a new fashion brand in a saturated market with designer and professor Susanna Moyer. Maggie is a graduate student in the Fashion Management program at Parsons ...

9 Aug 202114min

Summer Intern Takeover: Experiential Retail Post Covid

Summer Intern Takeover: Experiential Retail Post Covid

Naomi Kennedy discusses the tenets of experiential retailing with PhD candidate and retail specialist, Kelcie Slaton, and how the pandemic has accelerated its shift. Naomi is a graduate student in the...

15 Juli 202120min

Summer Intern Takeover: Diversity, Inclusivity and Swimwear

Summer Intern Takeover: Diversity, Inclusivity and Swimwear

Maggie Kanan discusses the intersection between body diversity and inclusivity in swimwear with Creative and Casting Director Gilleon Smith-Mercado. Maggie is a graduate student in the Fashion Managem...

14 Juli 202115min

Summer Intern Takeover: Women's Leadership in Fashion

Summer Intern Takeover: Women's Leadership in Fashion

Maria Soubbotina discusses the lack of women in leadership positions in the fashion and retail industries with Natalie O'Neal. Both are graduate students in the Fashion Management program at Parsons S...

13 Juli 202111min

Conversation with Camilla Olson, CEO, Savitude

Conversation with Camilla Olson, CEO, Savitude

Born in Alaska, Camilla Olson is an inventor and holds two U.S. patents with three more in process. She is a serial entrepreneur; was a venture capitalist. She founded two big data predictive modeling...

4 Maj 202129min

Conversation with Tricia Carey, Director of Global Business Development, Lenzing Group

Conversation with Tricia Carey, Director of Global Business Development, Lenzing Group

Tricia is a results-focused professional with over 20 years of experience in progressive merchandising and marketing roles within the fashion industry. She is experienced in supporting supply chain re...

27 Apr 202134min

Conversation with Sass Brown, Author / Educator

Conversation with Sass Brown, Author / Educator

Sass Brown is a writer, journalist, researcher, educator and activist in ethical fashion. She was the former acting dean of the School of Art and Design at the Fashion Institute of Technology (FIT) in...

20 Apr 202134min

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