Episode #4 - Interview With Greg Brand Of Travizeo

Greg Brand started Travizeo a travel video company about 5 years ago and has worked on a range of projects within the tourism and travel industry. We chat to Greg about some of these projects plus how to keep up with travel marketing changes. Welcome to the Travel Massive podcast, an interview series with travel industry change-makers and pioneers, sharing their stories and insights. Your host is Holly Galbraith, tourism expert and also host of the Tourism Tweetup Podcast (http://gofuturemedia.com). In this interview, we meet Greg Brand, travel video expert and founder of Travizeo. Details of Episode 4 with Greg Brand: He shares: How he found a niche in the travel industry The opportunities he saw in the travel industry when he started his company The changes and innovations that he sees in the travel industry The challenges of growth in travel and its impacts ​How to stay​ on top of new trends, new media, and sift through the noise Advice for new entrepreneurs who want to get into the industry On creating your own business: "Running your own business you have to have hands on different departments and enjoy it" "You have to have a go-getter attitude." On innovation in the industry: "Be critical of video content, push the envelope to get viewers off their couch and go." "Have a better connection to viewers." "​Online marketing is understanding why you need video​,​ what kind of content you need​, and making sure it ​​is optimized and ready for search​​"​ On the challenges we face: Adapting and pushing forward in travel marketing is slower than other industries. Getting more companies to adopt video, and using video as a marketing tool. On impacting the future of travel: "Storytelling is ingrained in us" On biggest learnings: ​Get out there and talk to people and network. Be a source of information for your clients. Thank you to Greg Brand for spending some time talking with us. Learn more about Travizeo at http://www.travizeo.com/ Comment below or send us feedback to podcast@travelmassive.com​ The Travel Massive Podcast is now also on iTunes, please leave a review or rating.