SPOS #785 - Margot Bloomstein On Trust And Beating Consumer Cynicism

SPOS #785 - Margot Bloomstein On Trust And Beating Consumer Cynicism

Welcome to episode #785 of Six Pixels of Separation.

Here it is: Six Pixels of Separation - Episode #785 - Host: Mitch Joel. Margot Bloomstein spends her time in the content strategy industry. She's the author of Content Strategy at Work and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than twenty years, she has led workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help their clients clarify their communication goals. More recently, she published the excellent (and timely) book, Trustworthy - How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. In an actionable framework focused on voice, volume, and vulnerability, her new book is about how to employ concrete tactics to help your business regain trust, respect, and customer loyalty. More importantly, how can you lead your organization and audience from cynicism toward something far more productive: hope. Enjoy the conversation...

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The Business Of Culture And Art With Douglas Woodham - TWMJ #1034

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Revolutionizing Humanity And Tech With Pablos Holman - TWMJ #1033

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Welcome to episode #1032 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when productivity is still measured in speed, output and constant motion, few voices are pushing for...

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Welcome to episode #1031 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when businesses are still trying to wrap their heads around "customer experience," few thinkers have...

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Navigating The Near Future With David Armano - TWMJ #1029

Navigating The Near Future With David Armano - TWMJ #1029

Welcome to episode #1029 of Thinking With Mitch Joel (formerly Six Pixels of Separation). These days, technology feels both familiar… and completely unrecognizable. Few voices bring the kind of clarit...

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Welcome to episode #1028 of Thinking With Mitch Joel (formerly Six Pixels of Separation). In a world increasingly defined by information overload and ideological certainty, the ability to change one's...

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