SPOS #791 - Jim Lecinski On Artificial Intelligence In Marketing

SPOS #791 - Jim Lecinski On Artificial Intelligence In Marketing

Welcome to episode #791 of Six Pixels of Separation.

Here it is: Six Pixels of Separation - Episode #791 - Host: Mitch Joel. One of the first big companies that I spoke for was Google. It was in the early 2000s. The sales team was small, but growing. Google had just acquired YouTube, and they were holding a summit at their original Silicon Valley campus to engage retailers with Google ads. One of the people who became a personal champion for my work at Google was Jim Lecinski (along with people like John McAteer, Chris O'Neill, Avinash Kaushik, and several others). Jim has spent close to 30 years in the marketing industry, including notably twelve years at Google, where he was Vice President of Customer Solutions for the Americas. He's also previously held leadership roles at major advertising agencies. Currently, he's a marketing educator and advisor. His focus areas are marketing strategy, brand strategy, digital transformation and the application of AI to marketing. Jim is currently a Clinical Associate Professor of Marketing at Northwestern's Kellogg School of Management where he teaches Marketing Strategy and Omni-Channel Marketing Distribution Strategy in the MBA program. If you ever heard of Google's famed ZMOT (Zero Moment of Truth in 2011), that was Jim. Now he's back with a new book (along with co-author, Raj Venkatesan) titled, The AI Marketing Canvas - A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing. Enjoy the conversation...

Avsnitt(1046)

The Business Of Culture And Art With Douglas Woodham - TWMJ #1034

The Business Of Culture And Art With Douglas Woodham - TWMJ #1034

Welcome to episode #1034 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when the lines between culture, commerce and identity feel increasingly blurred, few people understa...

3 Maj 1h 4min

Revolutionizing Humanity And Tech With Pablos Holman - TWMJ #1033

Revolutionizing Humanity And Tech With Pablos Holman - TWMJ #1033

Welcome to episode #1033 of Thinking With Mitch Joel (formerly Six Pixels of Separation). We spent the last twenty-five years calling software "technology," which was convenient, profitable and just a...

26 Apr 1h 4min

Unlocking Creativity And Productivity With Natalie Nixon - TWMJ #1032

Unlocking Creativity And Productivity With Natalie Nixon - TWMJ #1032

Welcome to episode #1032 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when productivity is still measured in speed, output and constant motion, few voices are pushing for...

19 Apr 1h 2min

New Business Transformations With Joseph Pine - TWMJ #1031

New Business Transformations With Joseph Pine - TWMJ #1031

Welcome to episode #1031 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when businesses are still trying to wrap their heads around "customer experience," few thinkers have...

12 Apr 58min

Thinking At The Edge Of What's Possible With Avinash Kaushik - TWMJ #1030

Thinking At The Edge Of What's Possible With Avinash Kaushik - TWMJ #1030

Welcome to episode #1030 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketing (and AI) feels both hyper-measurable and strangely uncertain, few voices bring as muc...

5 Apr 1h 16min

Navigating The Near Future With David Armano - TWMJ #1029

Navigating The Near Future With David Armano - TWMJ #1029

Welcome to episode #1029 of Thinking With Mitch Joel (formerly Six Pixels of Separation). These days, technology feels both familiar… and completely unrecognizable. Few voices bring the kind of clarit...

29 Mars 1h

Belief, Potential And Breakthroughs With Nir Eyal - TWMJ #1028

Belief, Potential And Breakthroughs With Nir Eyal - TWMJ #1028

Welcome to episode #1028 of Thinking With Mitch Joel (formerly Six Pixels of Separation). In a world increasingly defined by information overload and ideological certainty, the ability to change one's...

22 Mars 54min

The Science Of Storytelling With Will Storr - TWMJ #1027

The Science Of Storytelling With Will Storr - TWMJ #1027

Welcome to episode #1027 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Will Storr is an award-winning author, journalist and storytelling researcher whose work explores one of the m...

15 Mars 54min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
svd-tech-brief
avanzapodden
uppgang-och-fall
badfluence
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
dynastin
tabberaset
24fragor
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon
kapitalet-en-podd-om-ekonomi